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ICC Champions Trophy digital and social media campaigns launched by ICC

Official YouTube channel and Instagram accounts are launched and fans are encouraged to share views using #ct13 and photos using #LiveEveryBall

ICC Champions Trophy digital and social media campaigns launched by ICC - Cricket News
ICC Champions Trophy 2013.
The ICC unveiled a new, comprehensive range of digital and social media activations for the ongoing ICC Champions Trophy 2013 taking place in England and Wales.   

ICC’s recently launched YouTube channel www.youtube.com/cricketicc will give fans a ringside view of the on and off field proceedings at the event, with ‘Champions Trophy Daily’ showcasing exclusive player interviews and behind-the-scenes content.   

Using the official event Twitter hashtag, #ct13, as well as official match and team hashtags, fans will be encouraged through the global broadcast feed, produced by STAR Sports for the ICC, to share their thoughts on the action and make this one of the most talked about cricket events.   

Fans will also get a chance to become a part of the event through the #LiveEveryBall activation that encourages them to upload photos from the event via Twitter or Instagram and become part of the #LiveEveryBall hub at www.icc-cricket.com/liveeveryball   

On Facebook, www.facebook.com/icc, over two million fans will get access to exclusive in-depth infographics as well as a photo gallery from each match. Fans can follow all the action on Twitter with @cricketicc, which is followed by over 730,000 followers across the globe, and go behind-the-scenes with ICC’s newly launched Instagram account www.instagram.com/icc.   

Score updates will also be available for all matches via Twitter from @ICC_live, which will provide regular updates from all matches.  Fans will also get a chance to win tickets for blockbuster matches at the event via regular competitions on @cricketicc.   

Other exciting activations on the official event website, available at www.icc-cricket.com, include ‘Hot or Not’, which offers fans a chance to view and vote on their top ODI moment, and an interactive match centre with the fastest live scores, video scorecards, Hawk-Eye graphics and an array of other exciting features.   

ICC Digital in brief:   

Twitter – follow @cricketicc 
Facebook – www.facebook.com/icc 
YouTube – www.youtube.com/cricketicc 
Instagram – http://instagram.com/icc 
#LiveEveryBall – www.icc-cricket.com/liveeveryball 
Hot or Not – www.icc-cricket.com/hotornot 
Fantasy League - www.icc-cricket.com/fantasyleague 
Mobile App - www.icc-cricket.com/mobile   

To find out more about the ICC Champions Trophy, please visit www.icc-cricket.com   

Tweet about the ICC Champions Trophy using the official tournament hashtag #ct13