14 July 200918:24

ICC Cricket World Cup 2011 event logo unveiled in Mumbai

A celebration of cricket is the idea behind the event logo for the ICC Cricket World Cup (ICC CWC) 2011

ICC Cricket World Cup 2011 event logo unveiled in Mumbai - Cricket News

International Cricket Council (ICC) Cricket World Cup 2011 Tournament Director Ratnakar Shetty (L), ICC Vice-President Sharad Pawar (C) and ICC Chief Executive Haroon Lorgat (R) pose with the ICC World Cup Cricket trophy in Mumbai

ICC Vice-President and Chairman of the Central Organising Committee Sharad Pawar: "The unveiling of the logo is an exciting and significant landmark as the event now has a formal identity."

ICC Chief Executive Haroon Lorgat: "The ICC Cricket World Cup is the game's biggest and greatest showcase with nation-versus-nation action and a rich history stretching back to 1975.. We must now write the next page of that history to show our great sport in the best possible light."

Launch function attended by heroes of past ICC Cricket World Cups Clive Lloyd, Aravinda de Silva, Michael Bevan, Dilip Vengsarkar and Balwinder Singh Sandhu

Logo can be downloaded for editorial use at http://www.icc-cricket.com/press_zone/logos.php; broadcast coverage available via SNTV

Audio from Haroon Lorgat, Clive Lloyd and Michael Bevan available at www.icc-cricket.com

A celebration of cricket - that is the idea behind the event logo for the ICC Cricket World Cup (ICC CWC) 2011, unveiled at a ceremony in Mumbai on Tuesday evening.

Designed by Australian creative firm Witekite, one of 12 companies from all over the world that submitted concepts, the logo, in the shape of a cricket ball, is intended to reflect all that is best about cricket in the sub-continent - colour, movement and action.

And the design is also based on the idea of the supporters and players from the host nations, Bangladesh, India, Pakistan and Sri Lanka, coming together and joining the rest of the world to create a special event.

It will be used on an ongoing basis to stimulate awareness and interest in the tournament over the next two years and will feature on publicity and promotional material both during the build-up and throughout what will be the tenth ICC Cricket World Cup.

The unveiling was attended by the ICC Vice-President and Chairman of the tournament's Central Organising Committee Sharad Pawar, ICC Chief Executive Haroon Lorgat and Tournament Director Professor Ratnakar Shetty.

And also present were ICC Cricket World Cup heroes from the past - Clive Lloyd, who led the West Indies to victory in the first two editions in 1975 and 1979, Sri Lanka's Aravinda de Silva, man of the match for an unbeaten 107 and 3-42 in the 1996 final, Michael Bevan of Australia, regarded as one of the greatest One-Day International players of all time and a key member of the side that won in 1999 and 2003, Dilip Vengsarkar and Balwinder Singh Sandhu, who were integral components of the India side that denied the West Indies a hat-trick of World Cup titles in 1983, and present-day stars Yuvraj Singh and Rohit Sharma.

Broadcast coverage of the function will be available via SNTV. Please contact your local SNTV outlet for further details.

ICC Vice-President and Chairman of the Central Organising Committee for the ICC CWC 2011 Sharad Pawar said: "The announcement of the event logo is an exciting and significant landmark for all of us involved in preparations for the ICC Cricket World Cup 2011 and the whole cricket world.

"The event now has a formal identity which we can look to build upon and use to stimulate interest and awareness as 2011 draws closer.

"We now need to build on this and press on in our preparations to ensure the ICC Cricket World Cup 2011 is the success that we all want it to be."

ICC Chief Executive Haroon Lorgat said: "We are delighted with the event logo for the ICC Cricket World Cup 2011 as it sums up the nature of our great sport in the host nations through its vibrancy, colour and action. It is something we want everyone to become familiar with over the next two years.

"We see those characteristics in every match that takes place in the region and we have also seen them in the two previous ICC Cricket World Cups there, in 1987 and 1996. Both were staged successfully and we look forward to the 2011 edition being no different.

"Those previous tournaments and the cricketing greats with us in Mumbai are reminders of the rich history of the ICC Cricket World Cup, stretching back to 1975 when Clive Lloyd led the West Indies to the inaugural title in a thrilling final against Australia at Lord's.

"The ICC Cricket World Cup is the game's biggest and greatest showcase, bringing together as it does teams from all over the world in nation-versus-nation action. And it is also the event that generates the majority of the revenue used by our Members to grow our global game.

"What we must now seek to do through hard work is to write the next page of the event's history by ensuring the ICC Cricket World Cup 2011 is something that shows our great sport with its great spirit in the best possible light."

Witekite's design of the event logo was the unanimous choice of a selection panel made up of representatives of the host nations, ICC management and stakeholders.

The event logo story - a celebration of cricket

The crowd is part of the action, hands up and cheering and shouting for their heroes. The circular shape makes a cricket ball hurtling down the pitch, seam up. Different player silhouettes and the crowd form a pattern around the seam.

The green seam indicates the one day ball and the green of the pitch and ground. The players and crowd surround this with motion and activity. The colours and figures on each side of the ball represent the event host nations coming together along with the world of cricket.

The colour and movement creates a festival, players and fans coming together from around the world to celebrate cricket in the sub-continent.

The ICC Cricket World Cup 2011 event logo can be downloaded for editorial use only at http://www.icc-cricket.com/press_zone/logos.php