10 March 201020:06

ICC announces ICC Cricket World Cup 2011 licensing and merchandising opportunity

The ICC and Licensing in Motion (LIM) have announced merchandising opportunities at future events

ICC announces ICC Cricket World Cup 2011 licensing and merchandising opportunity - Cricket News

2011 Cricket World Cup trophy.

The ICC and Licensing in Motion (LIM) have announced merchandising opportunities at future events as part of LIM's exclusive agency for licensing and merchandising at all ICC events up to 2015.

In 2008, LIM was appointed as the worldwide exclusive agent for all ICC events and brands for the period up to and including the ICC Cricket World Cup 2015. With such events as the ICC Champions Trophy, ICC World Twenty20 and ICC Cricket World Cups, there are plenty of great opportunities to become an official licensee or retailer selling ICC official merchandise.

LIM is now seeking experienced and responsible companies and individuals who are interested in becoming an official licensee of the ICC. In addition to product providers, this includes those who operate venue concessions, retail chains and superstores, not only for the ICC Cricket World Cup 2011 but all ICC events up to 2015.

All licensed products included in the merchandise programme will have to be designed and produced in accordance with the tournament style guides, which provide clear guidelines for the use and application of all ICC marks, member marks, event logos and mascots.

Only official licensed merchandise may carry the event marks of the ICC and all products must be submitted for approval and quality control.

For a copy of the ICC licensing and merchandising expression of interest document, please contact Aaron Bester at licensing@icc-cricket.com.

Background:

LIM, is a joint venture between Velocity Brand Management (VBM) and Sports & Entertainment Limited (SEL). The JV manages all ICC's licensing and merchandising needs, including those related to ICC events.

LIM has an impressive track record of providing high quality merchandise at such events as the ICC Cricket World Cup 2007 in the West Indies, the ICC World Twenty20 2009 in England, ICC Champions Trophy 2009 in South Africa, ICC Women's World Cup 2009 in Australia, ICC U19 Cricket World Cup 2010 in New Zealand and the ICC Johnnie Walker Super Series 2005 in Australia.

LIM also currently has licensing and merchandising partnerships with other sports bodies such as Cricket Australia, England and Wales Cricket Board, Rugby World Cup 2011, Australian Rugby Union, National Rugby League, the New Zealand All Blacks, Football Federation of Australia, V8 Supercars (Australia) and the Sydney Opera House.

LIM is the worldwide exclusive agent for the ICC with respect to all of its events and brands for the period up until the ICC Cricket World Cup 2015. It oversees the production of a formal range of products including supporter apparel and headwear, web-store, venue concessionaire, memorabilia, equipment, giftware and hardgoods.