13 November 2010
Bangladesh tourism to be showcased during CWC 2011
ICC's General Manager (Commercial) Campbell Jamieson signed the agreement with BTB chairman
ICC's General Manager (Commercial) Campbell Jamieson .
Under the agreement the ICC will promote and showcase the theme Beautiful Bangladesh through its official broadcaster ESPN-STAR Sports. Bangladesh’s fast-growing reputation as an emerging tourist destination will also be highlighted in ICC sponsored products. ICC General Manager (Commercial) Campbell Jamieson, who signed the agreement on behalf of ICC Development International said: "Through the broadcast of ICC CWC 2011 matches in over 200 countries we would be showcasing the images of cricket and Bangladesh as a destination which will significantly enhance the global understanding of Bangladesh as a country."
The ICC’s local partner the Bangladesh Tourism Board (BTB) has embarked on an ambitious mission to project the country to the visitors. As part of the plan the BTB will organise trophy tours, concerts and cultural events, tribal festival in Cox’s Bazar, tour of the world heritage site, the Sundarbans, for visiting media and guests, country presentations and branding and information booths and travel desks. Chairman of BTB Shafique Alam Mehedi said: "We are proud to be associated with the ICC’s flagship event. This is an excellent opportunity for Bangladesh to get international exposure and to show the world what a diverse, colourful and vibrant tourist destination this is."
Bangladesh Cricket Board President AHM Mustafa Kamal has meanwhile, welcomed cricketing globetrekkers. Mr. Kamal said: "The ICC Cricket World Cup 2011 is not just about the action on the field but also about friendship and bonding between people of different continents and cultures. We invite everyone to our shores to see firsthand the beauty Bangladesh has to offer."
The ICC CWC 2011 gets underway in Dhaka, Bangladesh with the opening ceremony at the Bangabandhu Stadium on Tuesday (17 February). Bangladesh will host eight matches including two quarterfinal games.
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