07 February 2011
Universal Music to release official ICC CWC 2011 album
As ICC Cricket World Cup fever grips the sub-continent, Universal Music India prepares to release the official tournament album aptly named 'De Ghumake'
Indian singer Shankar Mahadevan performs.
The album is led by the foot-tapping and infectious official World Cup song of the same name by the prolific Bollywood music directors, Shankar-Ehsaan-Loy. The rest of the album boasts of a high-energy mix of international hits from the likes of Enrique Iglesias, Black Eyed Peas, Rihanna, Lady Gaga as well as artists providing a local flavour, such as AR Rahman and other big Bollywood hits.
The official song is performed in three different languages, Hindi (sung by Shankar Mahadevan), Bangla (sung by Raghab Chatterjee) and Sinhalese (sung by Ranidu Lankage), reflecting languages of the three host countries.
Universal Music India enjoys worldwide rights for this album and will be releasing it on 10 February 2011. The album will be available in retail stores across Bangladesh, India and Sri Lanka as well as being downloadable from here.
ICC Chief Executive Haroon Lorgat said: "Music really helps to create a buzz around an event and I am delighted we have such an energetic and diverse selection of great songs that will surely become the soundtrack of the ICC Cricket World Cup 2011."
Rajat Kakar, Managing Director of Universal Music India said: "The ICC Cricket World Cup is going to be the biggest sporting extravaganza in the world this year and 'De Ghumake' is the perfect anthem to celebrate this occasion.
"The album is packed with hits, both international and Hindi, which set the mood for celebrations. The accompanying DVD makes 'De Ghumake', the album, a true collector's pack for all cricket lovers across cricket-playing nations. Universal Music will release the physical album and the online version of the title track on all leading portals across the globe," said Mr Kakar.
About Universal Music India:
Universal Music India Pvt. Ltd. (UMIPL) is a 100 per cent subsidiary of the Universal Music Group.
UMIPL has an extremely rich Indian catalogue comprising songs from Classic Hindi and regional films, IndiPop, Bhangra, Ghazals and devotional. Its enviable catalogue includes artistes such as Asha Bhosle, Anup Jalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, Bohemia, Mohit Chouhan to name a few.
UMIPL film catalogue (the second largest in India) spans music from blockbusters such as Sholay, Qurbani, Amar Akbar Anthony, Chori Chori Chupke Chupke, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the 1970s to the modern day.
On the International music front, UMIPL is the clear market leader with artistes such as ABBA, Akon, Bon Jovi, Bryan Adams, Black Eyed Peas, Enrique Iglesias, Eminem, Lady Gaga, Taylor Swift, Justin Bieber among a host of other popular music icons and household names.
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