22 May 201317:15

ICC Cricket World Cup 2015 appoints agencies

"The appointments are an important step forward for the tournament," said John Harnden, Chief Executive of the ICC Cricket World Cup 2015

ICC Cricket World Cup 2015 appoints agencies - Cricket News

The ICC Cricket World Cup trophy.

The Local Organising Committee for the ICC Cricket World Cup 2015 today announced a number of agency appointments to assist in delivering an integrated marketing communications program for the tournament.

- CHE Proximity (Australia) will work with Clemenger BBDO (New Zealand) to provide marketing services;
- Edelman (Australia) will work with their affiliate Acumen Republic (New Zealand) to provide public relations services; and
- Optimum Media Direction (OMD) will manage media buying.

The International Cricket Council’s flagship event will be jointly hosted by Australia and New Zealand in February and March 2015 and will be the biggest international sporting event that year.

John Harnden, Chief Executive of the ICC Cricket World Cup 2015, said the agencies appointed would play a crucial role in the success of a fan-friendly tournament.

“The appointments are an important step forward for the tournament. These agencies will work closely together to ensure we provide our fans with the very best experience across both host countries and globally,” said Mr Harnden.

ICC’s General Manager – Commercial, Campbell Jamieson, said the appointment of these support agencies is an important element for the ICC’s major events.

“The ICC Cricket World Cup continues to grow from strength to strength and we are expecting larger television audiences than ever before in 2015. The agencies appointed demonstrate excellent sport event knowledge and international reach which is crucial to support the tournament and our Commercial and Broadcast partners’ objectives,” said Mr Jamieson.

Australia and New Zealand last jointly hosted the ICC Cricket World Cup in 1992. The pools, venues and match fixture for the tournament are expected to be announced later this year.