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13 June 201404:00

Match Australia programme unveiled in India

The Australian government launched its business networking programme for the ICC Cricket World Cup 2015, Match Australia, in India, Pakistan and Sri Lanka earlier this week.

Match Australia programme unveiled in India - Cricket News

The Australian Government launched its business networking program for ICC Cricket World Cup 2015, Match Australia, in Sri Lanka, Pakistan and India earlier this week

Indian cricket commentator Harsha Bhogle, South Australian Minister for Tourism Recreation and Sport Leon Bignell and ICC Cricket World Cup 2015 CEO John Harnden joined Acting Australian High Commissioner Bernard Philip and Austrade’s Senior Trade & Investment Commissioner, South Asia, Nicola Watkinson, in New Delhi for this major sporting and business enterprise as part of a series of events in the three countries this week.

Developed by the Australian Trade Commission (Austrade), Match Australia is the Australian Government’s International Sports Business Program, connecting Australian businesses with global partners through major sporting events.

The ICC Cricket World Cup 2015, which runs from 14 February to 29 March, will be the biggest sporting event in the world next year. With an expected television audience of one billion people, and more than one million people expected to attend the tournament, Match Australia will help promote Australian capability and enhance business opportunities across trade, investment, education and tourism.

Speaking at the New Delhi event, Mr Philip said Match Australia would provide Indian and Australian businesses with the perfect opportunity to connect during the ICC Cricket World Cup 2015 and explore partnership activities.

"Australia and India share a common love for cricket and our cricketing ties go back almost 70 years - the ICC Cricket World Cup 2015 will be keenly followed in both countries," he said.

“This is a wonderful opportunity to see India, the reigning champions, in action and use the Match Australia business programme to explore some of the tremendous trade and investment opportunities between India and Australia.”

Mr Harnden, who is accompanied by the 2015 ICC Cricket World Cup Trophy, said the tournament would be a showcase for Australian sporting excellence.

“Australia has a world-class reputation for hosting and delivering major international sporting events and the ICC Cricket World Cup 2015 will be no different,” he said.

“We have been working very closely with governments in Australia and New Zealand to provide the opportunity for Indian businesses to network in Australia which is why we are here in partnership with Austrade today. It is important an event like the ICC Cricket World Cup 2015 leaves a legacy for both countries, on and off the field.”

For more information about Match Australia, visit: www.austrade.gov.au/matchaustralia