11 September 2014
ICC teams up with Wolf Blass for ICC Cricket World Cup 2015
Based in South Australia's Barossa Valley, Wolf Blass is one of Australia’s most well-known and celebrated wineries, with a long history of supporting the game of cricket in Australia
The ICC Cricket World Cup Trophy at the Wolf Blass Visitor Centre in the Barossa Valley, South Australia.
Based in South Australia's Barossa Valley, Wolf Blass is one of Australia’s most well-known and celebrated wineries, with a long history of supporting the game of cricket in Australia.
As part of the partnership with the ICC Cricket World Cup 2015, Wolf Blass products will be supplied at all venues in Australia.
Commenting on the announcement, Campbell Jamieson, ICC General Manager – Commercial, said: “As anticipation builds for Cricket World Cup 2015, the ICC is delighted to announce this new and exciting partnership with Wolf Blass. Wolf Blass has a worldwide reputable and established brand who share the ICC’s commitment to excellence. We believe that supporters will responsibly enjoy Wolf Blass products across all seven venues in Australia.”
Lisa Saunders, Treasury Wine Estates Marketing Director - Australia and New Zealand, said: “We are incredibly excited to be the official wine sponsor of the ICC Cricket World Cup 2015.”
“Wolf Blass has a fantastic history aligning to cricket and we’re looking forward to partnering with one of the biggest events on the 2015 sporting calendar.”
“This sponsorship will focus on the award winning range of Wolf Blass wines from Red Label, Yellow Label to Gold Label and above” she said.
An announcement will be made in due course regarding the Official Wine in New Zealand for the event.
About ICC Cricket World Cup 2015:
The ICC Cricket World Cup 2015 will start on 14 February with New Zealand taking on Sri Lanka in a day match in Christchurch, while on the same day in Melbourne, co-host Australia will go head to head with England in a day/night match. Melbourne will also host the final on 29 March.
A total of 49 matches will be played across 14 venues, seven in Australia (Adelaide, Brisbane, Canberra, Hobart, Melbourne, Perth and Sydney) and seven in New Zealand (Auckland, Christchurch, Dunedin, Hamilton, Napier, Nelson and Wellington).
For more information on the ICC Cricket World Cup 2015, including team fixtures, please click here.
About Wolf Blass:
Wolf Blass was established in the Barossa Valley in 1966 and has grown from a humble tin shed to become one of the world’s most successful and awarded wine brands. A recipient of more than 3,000 medals and trophies at national and international wine shows, the essence of Wolf Blass wines is exemplified through the passion of its custodians past and present as they continuously strive to produce wines of quality, character and consistency.
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