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ACC Development: Progress Through Process

The process is the key to moving forward, says ACC’s development strategy officials

ACC Development: Progress Through Process - Cricket News
ACC Development Strategy Workshop.
“Get the processes right and you get the job done,” says Sri Lanka Cricket Honorary Secretary Nishantha Ranatunga who, as an ACC Executive Board Member was in Kuala Lumpur for three days at the end of April to assess and drive forward the direction of the ACC’s development strategy prior to the composition of the ACC’s Strategic Development Plan for 2014-2018.

Mr. Ranatunga was joined at the ACC Secretariat by other Executive Board Members - Pakistan Cricket Board Chief Operating Officer Subhan Ahmad, Bangladesh Cricket Board Chief Executive Officer Nizam Uddin Chowdhury, Singapore Cricket Association President K.H. Imran and Board of Control for Cricket in India Honorary Secretary Sanjay Jagdale, at the prompting of ACC President N. Srinivasan. They met with ACC senior management and development officers over the course of their visit. “90% of our work is development,” said Mr. Ranatunga at the conclusion of his assessment, “so ultimately results depend on that.” The results being sought, the objectives to which strategy is being directed, are: ACC qualifiers for ICC World Cup 2015, and the 2014 to 2018 ICC World Twenty20s. Presence and competence in those events are what is being expected.  

Mr. Jagdale said, “it is a challenge to take countries up to the next level, and what we want to emphasise on the ACC member countries and development team is that there is a challenge and pressure to do well.” The rewards for the best-performing countries, through a combination of ACC and ICC High Performance run into several hundred thousand dollars, further coaching support and the national and international commercial benefits that come with being on the world stage. “We need to produce significant results,” said Mr. Imran, “if it means re-inventing the wheel, so be it.”

A re-examining of funding scenarios at a global and regional level are on the way too; the current nine-year US$ 1.2 billion rights-deal ends in 2015. Much is up for grabs at the top of the table, and if the developing members are to share in the benefits they are going to have prove their worth on and off the field. “Development funding policy is moving towards a merit-based distribution,” says Mr. Imran.  

A ladder is there for developing cricketing nations to climb, the Pepsi ICC World Cricket League, the regional and global World Twenty20 qualifiers. If they are to climb on merit and not arrive by default, that is the work of all those working in developing cricket in these nations. “The ACC will benefit by ‘pulling up its socks’ and those of its members,” said Mr. Ahmad, “now is the time to take some significant steps and move forward by creating a targeted strategy and workable policy that advances cricket in the region.”

ACC Chief Executive Syed Ashraful Huq at the conclusion of the three-day meeting expressed his gratitude to the Executive Board members, for “their advice, wisdom and counsel” in driving the cause and course of member country development forward. The ACC Strategic Development Plan will be formulated in time for the ACC AGM in June.  

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