The collaboration reflects ICC’s commitment to the Spirit of Cricket, which is to use the popularity of the sport for social good
Every year 5.9 million children die before their fifth birthday from mostly preventable causes; over half a billion children live in extreme poverty; and 59 million primary school-aged children do not go to school. The partnership aims to raise awareness of these challenges and encourage cricket fans to speak out for the children whose lives are these statistics.
An initial focus will be to improve sanitation in India, which has the largest number of people still defecating in the open: more than 595 million. Poor sanitation can cause diarrhoea, which accounts for 9 per cent of the 1.2 million under-five deaths each year in India. The partnership will also engage with children and young people to inspire them to take up sport.
ICC Chief Executive, David Richardson said “Investing in initiatives that will improve the health, education, nutrition, protection and sanitation of children is so important to the lives of us all and we are proud to work with UNICEF in bringing these projects to life. ICC and UNICEF together will engage the broader cricketing community in work to empower children and adolescents and will, in particular, during the many ICC Events over the next five years, develop and implement various community outreach programs and initiatives in collaboration with coaches, cricketers and cricketing personalities.”
“Our new partnership will brighten a spotlight on the challenges children face, like hunger, poor sanitation and lack of education, and help transform awareness into action,” said UNICEF Executive Director Anthony Lake. “We are harnessing the power and reach of one of the world’s most popular sports behind the most important cause of all: the lives and futures of children.”
UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
For more information about UNICEF and its work for children visit www.unicef.org
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