A refreshingly modern beer brand, imagined in India, Bira91 aspires to bring flavourful beers to the new world. Established in the summer of 2015 by B9 Beverages and headquartered in New Delhi, Bira91 has quickly become the rage amongst urban millennials owing to its delicious beers, bold identity and a strong draft network.
Bira91 and Cricket
Bira91 has entered into a five-year deal with the International Cricket Council (ICC). The partnership, which runs through 2023, confirms Bira91 as the official sponsor of ICC global tournaments including the ICC Cricket World Cup, ICC T20 World Cup, ICC World Test Championship, ICC U19 Cricket World Cup and the ICC Women’s Championship.
As an official partner, Bira91 will integrate the partnership across broadcast and digital platforms, and in-venue activations at all ICC events through their range of products.
To read more about Bira91, please visit www.bira91.com
The Coca-Cola company is an American multinational corporation, and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola. The company – headquartered in Atlanta, Georgia has operated a franchised distribution system since 1889.
Coca-Cola and Cricket
The ICC and Coca-Cola have entered into a five-year global strategic partnership to celebrate one of the world’s most popular sports – cricket, and its global events. The partnership will see The Coca-Cola Company’s brands becoming exclusive non-alcoholic beverage partners of the ICC until 2023.
The five-year agreement includes all ICC events around the world including the ICC Men’s Cricket World Cup 2019 in England and Wales, the ICC men’s and women’s T20 World Cups in Australia in 2020, the ICC Women’s World Cup 2021 in New Zealand and the ICC Men’s Cricket World Cup in India in 2023 amongst other global tournaments.
Importantly, the partnership will strategically align both the ICC and The Coca-Cola Company for the long-term by combining the strength of The Coca-Cola Company’s diversified portfolio of over 500 brands as well as worldwide reach with ICC’s ambition to expand the sport’s footprint globally.
To read more about Coca-Cola, please visit www.coca-colacompany.com