Launched in China in 2004, OPPO has already established itself as one of the world’s leading electronic and technology service providers. OPPO is a camera phone brand enjoyed by more than 200 million young people around the world. For the last ten years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO was the first brand to launch smartphones with 16MP front cameras, to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. In line with its deep insight of young people's behaviour, OPPO first launched selfie-focused smartphones in 2015 - Selfie Expert F series in India and other markets, leading the trend within the wider industry.
OPPO and Cricket
OPPO’s association with cricket began in 2016 with its four-year global partnership with the ICC – covering major events such as the ICC World T20 2016, ICC Champions Trophy 2017, ICC Women’s World Cup 2017, ICC Women’s World T20 2018 and the ICC Cricket World Cup 2019.
This exciting partnership promises to be a successful one as OPPO is one of the market leaders in its field with an impressive worldwide presence, especially in territories where the game of cricket continues to grow. OPPO has strong brand values on innovation and integrity which are closely aligned with the ICC’s.
In the lead up to ICC Events, OPPO has released multiple Cricket Limited edition phones to get fans in India excited for cricket. In addition, fans will be able to join in the campaign by recording and sharing exciting moments from the ICC Men’s World Cup games whether at home or attending the tournament in the UK, encouraging fans around the world to #BeaShotMaker. OPPO’s commitment to cricket is further demonstrated through their partnership with Team India, having signed a five-year partnership in April 2017.
To read more about OPPO, please visit www.oppo.com/in