The ICC believes in long-term relationships offering partner brands opportunities to connect with our fans through the popularity of ICC cricket events.
The ICC partnership proposition recognises the importance of international awareness, targeted and emerging markets and increased engagement with audiences.
The key rights and benefits for brand partnerships include:
• TV broadcast, digital, social media integration
• Marketing rights / use of ICC marks
• Signage and in-stadia branding
• Tickets and hospitality
• Right to implement consumer promotions
• Product exclusivity
• Can be tailored according to need
The ICC offers different levels of partnerships tailored to suit the brand marketing strategy of international and regional sponsors. The partnership packages are structured across different tiers – Global, Event, Local and bespoke categories, each aimed at helping deliver the brand’s investment.
The current ICC partners are:
The official brand licensing programme is an integral marketing tool to connect with global cricket fans and supporters around the world.
The ICC has partnered with Sports Travel & Hospitality Group to provide fans with different travel and tour packages to ICC Events.
The ICC also has a long standing relationship with Velocity Brand Management to deliver to fans an impressive range of ICC event merchandise, memorabilia and Gray Nicolls’ cricket gear.