The ICC believes in long-term relationships offering partner brands opportunities to connect with our fans through the popularity of ICC cricket events.
The ICC partnership proposition recognises the importance of international awareness, targeted and emerging markets and increased engagement with audiences.
The key rights and benefits for brand partnerships include:
- TV broadcast, digital and social media integration
- Marketing rights / use of ICC marks
- Signage and in-stadia branding
- Tickets and hospitality
- Right to implement consumer promotions
- Product exclusivity
The ICC offers different levels of partnerships tailored to suit the brand marketing strategy of international and regional sponsors. The partnership packages are structured across different tiers, each aimed at helping deliver the brand’s investment.
The current ICC partners are:
The official brand licensing programme is an integral marketing tool to connect with global cricket fans and supporters around the world.
The ICC has partnered with Sports Travel & Hospitality (STH) Group to provide fans with different travel and tour packages to ICC Events. To read more about travel packages to our next event, please click here.
The ICC has a long-standing relationship with Velocity Brand Management (VBM) to deliver to fans an impressive range of ICC event merchandise, memorabilia and Gray Nicolls cricket gear. Please visit the official ICC cricket store by clicking here.