Sponsors overview

Eng CWC 2019

The ICC believes in long-term relationships offering partner brands opportunities to connect with our fans through the popularity of ICC cricket events.

The ICC partnership proposition recognises the importance of international awareness, targeted and emerging markets and increased engagement with audiences.

The key rights and benefits for brand partnerships include:

  • TV broadcast, digital and social media integration
  • Marketing rights / use of ICC marks
  • Signage and in-stadia branding
  • Tickets and hospitality¬†
  • Right to implement consumer promotions
  • Product exclusivity

The ICC offers different levels of partnerships tailored to suit the brand marketing strategy of international and regional sponsors. The partnership packages are structured across different tiers, each aimed at helping deliver the brand’s investment.

The current ICC partners are:

GLOBAL PARTNERS
Nissan
OPPO
MRF Tyres
Booking.com
Emirates

OFFICIAL PARTNERS
MoneyGram
Bira91
Coca-Cola
Star Sports

CATEGORY PARTNERS
Royal Stag
UBP
Dream11
Smartcricket.com

The official brand licensing programme is an integral marketing tool to connect with global cricket fans and supporters around the world.

The ICC has partnered with Sports Travel & Hospitality (STH) Group to provide fans with different travel and tour packages to ICC Events. To read more about travel packages to our next event, please click here.