ICC confirms PTV and Myco as broadcast and digital rights partners in Pakistan until 2027
Media Release
The International Cricket Council (ICC) today announced that Pakistan Television Corporation (PTVC) and Myco have secured the broadcast and digital rights for all ICC events in Pakistan through to 2027, ensuring fans across the nation enjoy comprehensive access to top-tier men’s and women’s global cricket.
Under the new cycle, PTVC has acquired broadcast television rights in partnership with Myco and Geo Super, while Myco has secured the digital rights, working alongside leading streaming platforms Tamasha, Tapmad and ARY Zap to deliver extensive coverage for digital audiences across the country.
The rights period includes a rich and diverse portfolio of ICC global events, featuring three senior men’s tournaments and two senior women’s tournaments, as well as a strong line-up of U19 events, reaffirming Pakistan’s significance as one of the ICC’s most passionate and engaged cricket markets.
ICC Events included in the partnership
Men’s Events
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ICC Men’s T20 World Cup 2026 (India & Sri Lanka)
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ICC World Test Championship Final 2027 (England)
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ICC Men’s Cricket World Cup 2027 (South Africa & Zimbabwe)
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ICC U19 Men’s Cricket World Cup 2026 (Zimbabwe & Namibia)
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ICC U19 Men’s Cricket World Cup 2028 (TBC)
Women’s Events
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ICC Women’s T20 World Cup 2026 (England)
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ICC Women’s T20 Champions Trophy 2027 (Sri Lanka)
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ICC U19 Women’s T20 World Cup 2027 (Bangladesh & Nepal)
Mr. Sanjog Gupta, ICC Chief Executive, said: "We are delighted to confirm this new media rights agreement in Pakistan ahead of what promises to be an exciting period of growth for cricket, both in the sport’s heartlands and in new markets. Pakistan remains one of cricket’s most passionate and vibrant markets, and it is a priority for the ICC to ensure fans are delivered world-class access and enriched experiences of our marquee events across broadcast and digital platforms.
“We look forward to deepening our long-standing relationship with PTV, and to working closely with Myco and other digital partners. Our focus will continue to remain on deepening and widening fandom for the sport in Pakistan by elevating the athletic spectacle of the ICC events and delivering enhanced viewing experiences.”
Ms. Aaliya Rasheed, Executive Director Sports PTV, said: “Securing the broadcast rights for ICC events reinforces PTVC’s commitment to delivering world-class sports content to audiences across Pakistan. With the dedicated efforts of the entire PTV team, this partnership underscores our dedication to strengthening the national broadcast landscape and ensuring that cricket fans can enjoy uninterrupted coverage of the sport’s biggest global moments. We are proud to play a central role in bringing ICC tournaments to every household in the country.”
Mr. Umair Masoom, MYCO Managing Director, said: “We are delighted to be entrusted with the ICC events through 2027, reflecting Myco’s growing position as a leading digital and entertainment ecosystem in Pakistan. Our focus is on innovation, accessibility, and creating seamless user experiences, and this partnership allows us to deliver premium cricket content to millions of fans nationwide. We look forward to collaborating with the ICC and our streaming partners including Tamasha, ARY Zap and Tapmad to elevate digital viewership to new heights. Also, as the strategic partner for Geo Super we are extremely excited to play our role in bringing ICC Cricket back to the TV