Since the start of 2020, ICC's Facebook channels have attracted a staggering 1.65 billion video views, making it the leading sports body in terms of video consumption.
The figures are based on findings from the Facebook-owned analytics tool CrowdTangle and demonstrate ICC's success in its concerted effort to reach out to fans with engaging video content.
A lot of the success was driven through two marquee ICC events held in the first quarter of the year: the ICC U19 World Cup and the ICC Women's T20 World Cup. The U19 tournament attracted 747 million views across ICC channels, while the Women's T20 World Cup received 1.1 billion views.
Fans got access to ICC's vast reserves of archival footage through campaigns such as From the Vault and CWC19 Rewind to ensure sustained growth once the pandemic-enforced lockdowns came into effect, which put most live international sport on hold.
Archival footage was complemented by clips from Cricket Inside Out and 100% Cricket – two talk shows launched by ICC to keep cricket-starved fans hooked during the lockdown. As a result of those efforts, the April-June period saw the ICC Facebook page draw two and a half times more engagement than other leading leagues and sports bodies around the world.
Head over to the videos section on ICC's Facebook page to catch up on all latest content.
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