The cricket family includes all individuals in the ECB database of county cricket members, previous ticket buying customers, fans, volunteers and associated partners.
To mark the launch, a teaser film featuring CWC19 ambassador, Freddie Flintoff, cricketers from England and around the world, celebrity cricket fans and international ‘Superfan’ groups has been launched digitally across all Cricket World Cup, ICC, ECB and ambassador channels.
ICC Cricket World Cup 2019 Managing Director Steve Elworthy said: “With demand for the Tournament expected to be high, we are providing a priority ballot opportunity for the 'cricket family' all over the world to apply for tickets.
"Our ticketing strategy has been designed to reward the players, coaches, umpires and supporters who make up the cricket family via priority access.
"They can apply for tickets for themselves, and their friends and families, including their children. This promises to be the greatest and most inclusive ICC Cricket World Cup ever as we prepare to welcome people from the United Kingdom and from all over the world.”
Fans unsuccessful in the Cricket Family Ballot will have a further opportunity to access tickets by entering the public ballot, which will be launched in July 2018.