Four-year partnership announced in Chennai
The International Cricket Council (ICC) and MRF Tyres, a market leader in automotive tyres, today announced a four-year deal which confirms MRF Tyres as a Global Partner for ICC events from 2016-20.
The announcement was made at the MRF Tyres headquarters in Chennai at a function attended by ICC Chief Executive, David Richardson, MRF Tyres’s Chairman and Managing Director, K M Mammen, former India captain and MRF brand ambassador, Sachin Tendulkar, and other officials.
The ICC and MRF Tyres recently completed a successful partnership at the ICC Cricket World Cup 2015, one of the most successful ICC events to date. Over the next four years, the ICC will aim to reach greater heights at eight tournaments, including the ICC World Twenty20 in 2016, an ICC Champions Trophy in 2017 and an ICC Cricket World Cup in 2019.
Mr Richardson, commenting on the partnership, said: “I am delighted that MRF Tyres has decided to continue its support of cricket by extending its partnership with the ICC for a further four years. Our aim at ICC events is to create an exceptional experience for all involved and I am confident that not only will MRF help us enhance that aim but that the forthcoming ICC events will help MRF promote its brand and expand its reach to other parts of the globe.
“MRF is already an active promotor and supporter of cricket with a number of domestic and international fast bowlers benefitting from its MRF Pace Foundation. I am excited that MRF has elected to be cricket’s global partner and I am confident that this will be the start of a long relationship.”
Speaking at the function, Mr Mammen said: “This is a proud moment for MRF and this association is a testimony to our commitment to cricket. Twenty20 is the most popular form of the game today and it is a matter of great pride to be associated with the ICC World Twenty20 2016.
“Association with the ICC and the game of cricket presents a great opportunity for brand MRF to reach markets across the world. We are indeed proud to bring this thrill-a minute tournament to the millions of fans in India and all over the world.”
About MRF Tyres
MRF Tyres has been a market leader in producing automotive tyres in India for over two decades and is the only Indian tyre company ranked amongst the top 16 global tyre companies, with a turnover of Rs 14,000 Crores (approximately US$ 2.20 Billion).
MRF manufactures a wide range of tyres from its nine manufacturing plants and is represented across India by a wide network of dealers and service offices. Internationally, MRF exports to over 80 countries with offices in key areas.
MRF is the recipient of the J.D. Power Award for Customer Satisfaction for OE tyres for a record 11 times and has been a consecutive recipient winner for the last five years. MRF has been conferred a special award ‘Recognising Excellence in Customer Satisfaction’ by J.D. Power Asia Pacific in 2014.
MRF Tyres have been approved for fitment on all leading OE Manufacturers in India for cars, two wheelers, farm and commercial and off the road vehicles. For cars and two wheelers, MRF is a brand leader in India with leading brands such as MRF Wanderer, MRF ZVTS, and MRF Z.L.O. & MRF Nylogrip, MRF Mogrip and MRF Zapper.
MRF is the first and only manufacturer of motorcycle radials in India. MRF makes a wide range of tyres for an extensive range of applications from the aircraft sector to specialty tyres for mass transportation projects like the recently introduced Mumbai Mono Rail. MRF supplies tyres to all major OEMs across vehicle categories from the new generation motorcycles and scooters to the latest cars and commercial vehicles.