The successful applicant will receive a raft of rights and benefits that will enable it to use valuable ICC intellectual property in association with its beer brand(s). In addition to having the right to sell products containing the exclusive ICC Cricket World Cup 2015 event logo, the successful applicant will also have the right and obligation to supply beer at all 14 venues of the event.
The ICC is seeking companies with a proven track record in large scale sports sponsorship and marketing programs, the supply of beer at major sporting events, and a sound understanding of the Australian and/or New Zealand markets, as well as sufficient human and financial resources to leverage the promotional opportunity.
Campbell Jamieson, ICC General Manager – Commercial, said: “Being the Official Beer Partner of ICC is a much bigger opportunity than just being an exclusive supplier of beer to the 49 matches of the ICC Cricket World Cup 2015. This will be an attractive marketing and business opportunity for any brewing company, and hopefully the seed of a longer term relationship with ICC.”
“We expect to receive high quality proposals from brewing companies that will both leverage the marketing and media rights package to maximize association with this prestigious global sporting event, and to provide a great product to the spectators in the stands.”
The full RFP document is available to qualified applicants upon request by sending an email addressed to:
ICC Sponsorship and Business Development Manager
The deadline for submission of proposals is 17:00 AEDT, 11 December 2013.