WTC Final sets new live broadcast and digital records 

The epic ICC World Test Championship (WTC) Final 2025 between South Africa and Australia at Lord’s witnessed record viewership numbers on both broadcast and digital platforms in India.

The final of the third WTC cycle has become the Star Sports network’s highest-rated and most watched (2.94 billion minutes of viewing) non-India Test match on TV, with the highest reach (47 million).

The WTC Final also recorded the highest-ever viewership on Digital with 225 million views, which rivalled viewership for the final of the last edition, despite India taking on Australia in that final at The Oval in 2023.

The Test match at the Lord's Cricket Ground was attended by 109,227 people.

From June 11-14, South Africa and Australia fought it out in the third WTC Final in London, with the Proteas overcoming Australia by five wickets in a thrilling contest.

Aramco Player of the Match Aiden Markram, with a match-winning 136 in the fourth innings, and Kagiso Rabada, with a stellar nine-wicket haul in the game, were the architects of South Africa’s win.

Jay Shah, Chairman of the ICC, reflected that the Indian audience numbers were a testament to the continued popularity of the most traditional format of the game.

“The remarkable viewership numbers for the ICC World Test Championship Final, across both broadcast and digital platforms, are a powerful testament to the appeal of high-quality Test cricket and the elevated context of the WTC Final,” said Shah.

“This format continues to command a loyal and passionate global following and remains an integral part of our sport’s identity.

“What makes this success even more special is the enthusiasm shown by fans in regions beyond the two competing nations, reaffirming that cricket’s reach is truly international, and that the purest form of the game can thrive beyond national affiliations.”

Shah also paid tribute to the ICC’s partner for the quality of its marketing and coverage.

“A special mention to JioStar, whose innovative and immersive coverage, captured the drama, emotion, and atmosphere of the ‘Ultimate Test’ in a way that deeply resonated with audiences around the world.”