Media Release

ICC Women's T20 World Cup by the numbers

GettyImages-1211097464
The recently completed ICC Women’s T20 World Cup 2020 raised the bar for cricket and women’s sport in Australia and globally.
  • Most watched women’s cricket event ever – 1.1 billion video views across ICC digital channels and 5.4 billion viewing minutes in India
  • Highest attendance for a women’s cricket event globally and highest attendance for a women’s sporting event in Australia – 136,549 total
  • The final – most watched women’s cricket match ever on TV in Australia – 1.2 million viewers
  • The final – record attendance for a women’s sport match in Australia and second highest attendance for a women’s sport match globally – 86,174

Television broadcast, digital audience, attendance and community engagement numbers from the tournament, which ran from 21 February to 8 March, set new benchmarks and the event connected more people with cricket, including many new fans.

Click here for more on the story behind the ICC Women’s T20 World Cup, from when the event was awarded to Australia in 2014.

See below for a summary of highlights and numbers from the event:

BROADCAST HIGHLIGHTS

The Final

India

  • Total of 1.78 billion viewing minutes of the game alone. The figure is 59 times more than the final of the previous edition in 2018 between Australia and England, and comprised 35 per cent of the overall viewership for the tournament.
  • The average audience for the final in India was 9.02 million, higher than all matches of the 2018 tournament played in the West Indies. This figure is 154 per cent higher than the second most viewed match in the competition – the tournament opener between Australia and India on 21 February.
  • The digital streaming figures in India peaked at 3.1 million for concurrent users of Hotstar during the final, the highest ever on the platform for a women’s game.

 Australia

  • Average national audience was 1.2m, making it the most watched women’s cricket match in Australian broadcast history
    • Breakdown of national TV audience for the final: 825,000 on 9Gem and 406,000 on Fox
  • For Australian subscription television, the final was:
    • Most-watched women’s sports event in history
    • Sixth most watched cricket match of all time
    • Number one Foxtel show in 2020

Overall Tournament

  • Overall viewing minutes in India across the tournament: 5.4bn, nearly three times higher than the 2018 tournament.
  • Overall viewing minutes in Australia were +378 per cent in comparison to the 2018 tournament.

DIGITAL HIGHLIGHTS

  • Total of 1.1 billion video views, making it the most watched ICC women’s event ever and the second most successful ICC event after the ICC Men’s Cricket World Cup 2019
  • The figure was more than 20 times the video views delivered in the previous edition played in the West Indies in 2018 and 10 times the previous most successful women’s cricket event, which was the ICC Women’s Cricket World Cup in 2017
  • Total of 81.5 million engagement across ICC social media platforms - likes, shares, comments on Facebook, Twitter, Instagram, YouTube, TikTok

 ATTENDANCE HIGHLIGHTS 

  • Total attendance: 136,549
    • Highest total attendance to a women’s cricket event ever
    • Highest total attendance to a women’s sporting event in Australia ever
  • The attendance of 86,174 at the final played at the MCG on Sunday 8 March 2020 was:
    • the highest attendance for a women’s sporting fixture ever held in Australia
    • the highest attendance for a women’s cricket match anywhere in the world
    • the second-highest attendance recorded for any women’s sporting event anywhere in the world
    • the highest attendance for a T20 International cricket match, women’s or men’s, anywhere in the world
  • The crowd of 13,432 for the opening match between Australia and India at Sydney Showground Stadium on Friday 21 February was a then record for attendance at a women’ international or domestic cricket match in Australia and is the highest for a women’s cricket match in New South Wales
  • The crowd of 6,161 for the double-header semi-finals at the SCG in Sydney on Thursday 5 March was the highest ever for a standalone women’s cricket match at the venue, despite being severely impacted by rain.
  • The crowd of 5,280 for the double-header at the WACA Ground in Perth on Monday 24 February, which featured Australia v Sri Lanka and India v Bangladesh, was the highest ever for a women’s cricket match in Western Australia
  • The crowd of 5,614 for the Australia v Bangladesh match at Manuka Oval in Canberra on Thursday 27 February was the highest ever for a women’s cricket match in the ACT
  • The crowd of 3,144 for the double-header at Junction Oval in Melbourne on Monday 2 March, which featured Sri Lanka v Bangladesh and Australia v New Zealand, was the highest ever for a women’s cricket match at the venue

COMMUNITY ENGAGEMENT HIGHLIGHTS

  • Cricket 4 Good
    • The ICC’s Cricket 4 Good tournament time program comprises three activities: Team Coaching Clinics, Anthem Kids and Flag Bearers
    • Team Coaching Clinics: 14 team coaching clinics conducted across six host cities with over 370 participants involving all nations competing in the tournament
    • Anthem Kids: 690 participants from various cricket clubs and community groups participated in the program across the tournament’s 23 matches
    • Flag Bearers: 460 people participated in flag bearing ceremonies
  • Schools:
    • The ICC T20 World Cup 2020 Schools Program (schools.t20worldcup.com) is a classroom-based program available to all schools across Australia
    • Launched in late 2019, more than 950 schools have already registered for the program, representing more than 10 per cent of all Australian schools
    • 103 schools participated in the Schools Ticketing program for the ICC Women’s T20 World Cup, which involved schools registered for the classroom-based program being eligible to apply for a classroom to attend a match in their host city
  • Clubs
    • Every registered cricket club across Australia was eligible to participate in a fundraising program
    • Each ticket purchased through a participating club to the ICC Women’s T20 World Cup earned a rebate of $5 for every adult ticket and $1 for a child ticket
    • 135 clubs registered for the program
  • Volunteers
    • The tournament was supported by 500 volunteers who filled roles across client and customer service, media and broadcast, drivers, operational support and hospitality
    • 190 net bowlers, including many of Australia’s emerging junior female cricketers, had the chance to train with the world’s best across the country

More Media Releases