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Castle Lager to be official beer partner for ICC Cricket World Cup Qualifier 2018

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The International Cricket Council (ICC) has announced a partnership with Castle Lager to become the Official Beer Partner for the ICC Cricket World Cup Qualifier 2018, which will be held in Zimbabwe from 4-25 March.

Castle Lager is a product of Delta Beverages, a wholly owned subsidiary of Delta Corporation, which is involved in the brewing of lager and traditional beer and the bottling of soft drinks under license from the Coca Cola Company. It operates one of the largest distribution network of depots and delivery fleets in Zimbabwe and will be exclusively retailing beer in stadia during the event.

ICC General Manager – Commercial, Campbell Jamieson said: “We welcome Castle to the family of ICC partners for this event. It is great to have such an iconic African brand on board for this important tournament.”

Delta Beverages Marketing Manager Patricia Murambinda said*:“Castle Lager is excited to be the official beer partner of the ICC Cricket World Cup Qualifier being held in Zimbabwe. The friendly relationship between Castle Lager and the game of cricket is legendary. We welcome fans from across the participating countries and invite them to share a Castle with their newfound friends in Zimbabwe. While there will only be two countries who will qualify for the ICC Cricket World Cup, it is our hope that the friendships formed during the games will be as enduring as the relationship between Castle Lager and the game of cricket.”***

About Delta Beverages

Delta Beverages has a significant interest in Schweppes Zimbabwe which manufactures still and juice drinks under the Coca- Cola franchise. Delta Beverages is the country’s leading brewer with more than 15 beer brands and some 4,000+ employees across the country. The group’s portfolio includes Castle, Chibuku, Chibuku Super, Castle Lite, Redd’s and Castle Milk Stout as well as leading local brands such as Golden Pilsener and Zambezi.

ABOUT THE ICC CRICKET WORLD CUP QUALIFIER

  • The tournament started in 1979 and was known as the ICC Trophy until 2005
  • Four Test sides, Bangladesh (1997), Ireland (2009), Sri Lanka (1979), and Zimbabwe (1982, 1986 and 1990), have previously won the tournament. Other winners are the Netherlands (2001), Scotland (2005 and 2014) and the United Arab Emirates (1994)
  • The Netherlands and Papua New Guinea are the only sides who have featured in all tournaments since 1979
  • For the 2018 event, the Windies, Ireland, the Netherlands, Papua New Guinea and winners of the ICC World Cricket League Division 2 make up Group A, while Afghanistan, Zimbabwe, Scotland, Hong Kong and runners-up of the ICC World Cricket League Division 2 form Group B.
  • Each side will play the other teams in their group once with the top three from the groups progressing to the Super Six stage.
  • The teams each play three Super Six matches against the sides they did not meet in the group stage. All points won in the groups will be carried over to the Super Six stage apart from those gained against the bottom two from each group.
  • The finalists will both progress to the ICC Cricket World Cup 2019, whilst the Netherlands (ICC World Cricket League Championship winners) and the three highest finishing associate Members will earn ODI status for the next four years till 2022.