ICC media rights coverage strengthened as Dialog Television partners with TV Supreme through 2028

Broadcast

Media release

  • The landmark announcement ensures expanded access for on-screen experience during the ICC Men’s T20 World Cup 2026

The upcoming ICC Men’s T20 World Cup is set to reach audiences across Sri Lanka on an unprecedented scale, as Dialog Television today announced a landmark collaboration with free-to-air broadcaster TV Supreme.

The agreement will see TV Supreme broadcast all ICC events through to 2028, with media rights owned by Dialog, Sri Lanka’s No. 1 Pay-TV service provider.

This partnership marks the first time a Pay-TV company in Sri Lanka has entered such a collaboration with a free-to-air broadcaster. The alliance will significantly expand access and enhance the on-screen viewing experience, beginning with the ICC Men’s T20 World Cup 2026, being co-hosted by India and Sri Lanka in February-March.

Dialog Television is the exclusive Pay-TV broadcaster of ICC events in Sri Lanka, covering all major ICC tournaments across Men's, Women's and Under-19 formats. The rights include the ICC Cricket World Cups and T20 World Cups for both Men and Women, the ICC World Test Championship Final and other ICC events during the 2026-2028 period.

Dialog Television’s partnership with TV Supreme as its free-to-air broadcast partner in Sri Lanka complements its own Pay-TV coverage, ensuring nationwide access to ICC events. TV Supreme is a fast-growing free-to-air television network with an established presence in cricket broadcasting.

Mr. Sanjog Gupta, ICC CEO, said: “The ICC’s endeavour is to grow the game and is committed to widening the on-screen access fans have to the sport’s pinnacle events. This new partnership between Dialog Television and TV Supreme represents a significant step towards that goal, taking the game to the widest possible audience across Sri Lanka.

“With Sri Lanka co-hosting ICC Men’s T20 World Cup this year and the ICC Women’s Champions Trophy next year, we hope that the expanded visibility will exponentially galvanize passion for the sport and inspire a new generation of Cricket fans.”

Mr. Supun Weerasinghe, Director / Group Chief Executive of Dialog Axiata PLC, said: "Cricket holds a special place in Sri Lanka, bringing families and communities together and creating moments that are shared across generations. Securing the exclusive ICC media rights from 2026 to 2028 reflects Dialog Television's long-term commitment to shaping how Sri Lankans experience the world's biggest sporting moments. Together with TV Supreme, our free-to-air broadcast partner, we are building an inclusive viewing experience that ensures global cricket is accessible to fans across the island."

Mr. Thambithurai Lokeshwaran, Group CEO of Supreme Global Holdings Ltd, said: Cricket sits at the heart of our long-term vision and commitment to universal access. Our consistent delivery of premium cricket content—across domestic competitions and the world’s leading international events—has earned the trust of audiences, partners, and rights holders. Partnering with Dialog as the free-to-air broadcaster for ICC events reflects our shared purpose. We look forward to bringing the ICC World Cups of 2026, 2027, and 2028 to every Sri Lankan household, strengthening inclusion, connection, and national progress through sport.”

This milestone further strengthens Dialog Television's sports broadcasting portfolio and reinforces its position as Sri Lanka's leading platform for global cricket content. By securing exclusive ICC media rights for the 2026–2028 period, Dialog Television continues to expand the way international cricket is brought to Sri Lankan audiences.

An earlier media release on ICC’s announcement on Dialog securing media rights for Sri Lanka is available here.