ICC release ITT for ICC’s Official Social Media Partner

Media release

The International Cricket Council (ICC) will today release its Invitation To Tender (ITT) for the ICC’s Official Social Media Partner from 2024 until 2027.

Following the record-breaking social media performance of the ICC Men’s Cricket World Cup 2023 where fans recorded 16.3 billion video views of the event on Meta platforms - 9.7 billion on Facebook and 6.6 billion on Instagram - the ICC is now starting the process for the next cycle which begins with the ICC Men’s T20 World Cup in the West Indies and the USA in June.

There are three packages on offer as a part of the tender which feature up to 13 ICC events until the end of 2027 and will include men’s and women’s senior and U19s events.

ICC Chief Executive Geoff Allardice said: “We are excited to be releasing the ITT for the ICC’s Official Social Media Partner as we continue to build the sport’s portfolio of digital and broadcast partners. The ICC’s digital platforms continue to go from strength to strength with incredible numbers of 16.3 billion video views recorded on Meta platforms for the recent Men’s Cricket World Cup 2023. These numbers highlight the appetite for innovative and engaging ICC event content globally and we look forward to building on this success further in the next cycle.”

The ITT will be released today, and interested parties need to email to access the tender documents.

The social media rights tender FAQ can be found here.

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