ICC WOMEN’S CRICKET WEEK RETURNS BIGGER THAN EVER, UNITING NEARLY 60 NATIONS IN GLOBAL CELEBRATION OF THE WOMEN’S GAME
Media release
- From Sierra Leone to Switzerland, Mongolia to Mozambique, cricket communities across six continents will mark the ICC Women’s T20 World Cup 2026 with a coordinated week of festivals, watch parties and grassroots action
- Follow all the ICC Women’s Cricket Week activities from around the world here
The International Cricket Council (ICC) today confirmed the return of the ICC Women’s Cricket Week, a global celebration of women’s cricket that will run from 21 to 28 June alongside the ICC Women’s T20 World Cup 2026.
Building on a successful inaugural week at the ICC Women’s Cricket World Cup 2025, this year’s campaign has secured commitments from nearly 60 Member countries, transforming the World Cup from a tournament involving 12 participating teams into a moment owned by the entire global game.
The ICC Women’s Cricket Week was created to give every Member the chance to connect their own community to cricket’s biggest stage. In return for organising real-world celebrations during the designated week, participating boards will see their activities featured across the ICC’s global broadcast and social media channels, placing local stories of growth and inspiration alongside the on-field drama of the Women’s T20 World Cup.
The initiative, endorsed by the ICC Women’s Cricket and Chief Executives Committees in April 2025, sits within the ICC’s 100% Cricket Programme, a strategic effort to use the visibility of ICC Women’s World Cup events to drive lasting growth in the women’s game worldwide.
ICC Full Members confirmed to take part are:
• Cricket Australia: in partnership with Northern Territory Cricket, CA will host an all-girls social cricket event featuring colour-powder play and water-balloon batting, designed to make the sport irresistibly fun for young girls.
• Sri Lanka Cricket: SLC will run cricket coaching festivals for under-16 girls across five districts nationwide, timed to the rhythm of the Women’s T20 World Cup.
• Pakistan Cricket Board: the PCB will engage more than 150 female university students in Lahore and over 100 under-19 players in Karachi through coaching opportunities and friendly matches.
Associate Members spanning Eswatini to Papua New Guinea, Oman to Mongolia, and Côte d’Ivoire to Brazil have also confirmed activity, concentrated around two pillars: watch parties that bring communities together to follow the tournament, and women’s participation events, including festivals and competitions delivered through the ICC’s criiio programme.
ICC Chief Executive, Sanjog Gupta said: “The Women’s Cricket Week is a platform which demonstrates the global scale of the ICC’s marquee global events and their ability to activate the world beyond the host and participating nations.
“We want to leverage the gravity of our event to pull together a universe of diverse fan cohorts ranging from young participants to ardent viewers from across the world, in a joint celebration.
“Nearly 60 Members across all continents have enlisted for participation in the ICC Women’s Cricket Week. They are committed to activating the World Cup in their own, unique way in their communities, which will also be showcased to our global audiences our broadcasts and social media. I am pleased with how this initiative to build the legacy of our event, has scaled in just its second year, and prouder still of what it signals: that our members see themselves not as mere spectators in the success of our events, but as authors of it. Moreover, the moves they make this week will also fuel the movement that women’s Cricket is becoming.”
To ensure the ICC Women’s Cricket Week reaches fans wherever they are watching from, the ICC will activate the celebration across stadium big screens on match days, on broadcast via the ICC TV world feed and the ICC’s social media and digital platforms, putting the Members’ grassroots efforts squarely in front of the global cricket audience.
In the Stadium
During Women’s Cricket Week, clips from activations around the world will be shown on the big screens, giving fans in attendance a front-row view of the celebrations taking place across the cricket world.
On Broadcast
ICC Women’s Cricket Week will be promoted on broadcast via the ICC TV world feed, with clips from celebrations around the world showcased during the game, and details of where viewers can find out more.
On Social Media
The ICC’s social media channels will promote ICC Women’s Cricket Week with information on participating countries, a daily compilation of clips submitted by Members, and further details on Member activities.
On Digital
ICC Digital platforms will host a dedicated hub bringing together all information related to ICC Women’s Cricket Week. This page is the home for fans seeking details on the week and to catch up on what’s happening around the world, including social media content posted by all Members aggregated through the #WomensCricketWeek.The site will serve as the primary destination promoted across all ICC channels.
The inaugural ICC Women’s Cricket Week in 2025 set the foundation for this year’s expanded campaign. Forty-four ICC Members took part, delivering coaching clinics, cricket festivals, come-and-try days, women-focused coaching courses and watch parties. The resulting content generated 2.9 million video views and 14 million impressions, holding its own against match highlights and other ICC Women’s Cricket World Cup 2025 coverage.
On the ground, Members reported engaging 13,783 women and girls during the week. Sierra Leone alone accounted for more than half that total, with over 6,500 participants taking part in activities staged across all seven days, a powerful demonstration of what can be achieved.
With participation rising from 44 to 60 Members in a single year, the 2026 edition is set to extend that impact further, reaching new communities and strengthening the pipeline of players, fans and advocates who will shape the next generation of women’s cricket.
ENDS