ICC announces requests for proposals for a radio programme partner

Seeks tie-up to 2011 for production and worldwide distribution of regular audio programming

The International Cricket Council (ICC) has announced it is seeking proposals from qualified companies interested in producing official ICC audio programming for distribution via radio networks, podcasts and other suitable methods.

The successful company will work closely with the ICC to produce, market and distribute regular audio programming containing up-to-the-minute news and interviews about various topics in world cricket including discussion of international cricket tours and events, such as the ICC Cricket World Cup, the ICC Champions Trophy and the ICC World Twenty20.

This is the first time the ICC has looked to produce content in an audio-only format and it is expected the programming will extend beyond the current reach of its weekly TV show ‘ICC Cricket World’. The successful applicant will produce, market and distribute the official ICC radio show free of charge to radio networks worldwide. The rights will be licensed for the period up to 2011 in order to ensure that both the ICC and its partner have a real incentive to invest in effective product and brand development.

“Cricket as a sport has a long association with audio broadcasts and we hope this show will follow in the footsteps of many fine programmes dedicated to informing listeners about the game,” said Brian Murgatroyd, ICC Manager – Media and Communications.

“At the same time we hope the show will offer new and valuable insights on cricket so that it quickly develops a reputation as ‘must-hear’ programming for cricket enthusiasts, whether they decide to tune into the show on their local station or download it as a podcast from the ICC website.

“We want to get news about cricket to as wide an audience as possible and an audio programme is another great way to do just that,” he added.

The deadline for proposals is Friday 6 February 2009 and interested parties should contact Simon Varney, ICC Media Rights Officer, on +971 4 368 8300 or send an email to simon.varney@icc-cricket.com to be sent a copy of the application pack.