ICC names Dettol as hygiene partner for the Men’s T20 World Cup 2021
- Dettol-Lysol maker Reckitt will offer hygiene and sanitization protection to the event
As millions of fans across the globe eagerly awaited the return of the ICC Men’s T20 World Cup, the International Cricket Council and Dettol have joined forces to ensure world-class protection across the tournament with the power-brand announced as the Official Hygiene Partner.
The ICC Men’s T20 World Cup 2021 is hosted by the BCCI and is taking place in the UAE and Oman from 17 October. The partnership will see Dettol provide world class disinfection products for thousands of cricket fans across the tournament.
Known for its commitment to innovation and excellence for more than 80 years and keeping people safe in more than 124 countries, Dettol is part of the Reckitt portfolio, which has a mission to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.
According to recent findings of a study published by the American Journal of Infection Control, the active ingredients in Dettol and Lysol are effective in breaking the chain of infection of COVID-19.
“Cricket is more than just a sport in this part of the world and hygiene has never been more important,” says Tahir Malik, Senior Vice President, Africa & Middle East, Reckitt. “We are delighted to help play a crucial role in ensuring spectators can watch the world’s best players in action with the peace of mind that comes with the trusted protection of Dettol”
Anurag Dahiya, Chief Commercial Officer, ICC, “The safety of everyone connected with the ICC Men’s T20 World Cup 2021 is of absolute paramount importance, and Dettol will play a critical role in ensuring this over the coming weeks. We are grateful to have Dettol’s hygiene and sanitization products available at all World Cup venues, and to be supported by their broader expertise behind the scenes at this event. It has taken an immense amount of effort to prepare for this tournament and the ICC is proud to be staging another global spectacle for our sport, one that we hope brings joy to communities and homes around the world during these difficult times.
FOR MORE DETAILS CONTACT
Ketaki GolatkarICC | Senior Manager – Media and Communications
Email – ketaki.golatkar@icc-cricket.com
ABOUT THE ICC
The ICC is the global governing body for cricket. Representing 105 members, the ICC governs and administrates the game and is responsible for the staging of major international tournaments including the ICC Men’s World Cup and Women’s World Cup and the ICC Men’s and Women’s T20 World Cups as well as all associated qualifying events.
The ICC presides over the ICC Code of Conduct which sets the professional standards of discipline for international cricket, playing conditions, bowling reviews and other ICC regulations. The Laws of the game remain under the auspices of the MCC.
The ICC also appoints the umpires and referees that officiate at all sanctioned Test matches, One Day International and Twenty20 Internationals. Through the Anti-Corruption Unit it coordinates action against corruption and match fixing.
The ICC Development department works with Associate Members to improve the quality of international cricket, build better cricket systems, get more people playing cricket and grow the game.
ABOUT RECKITT
Reckitt* is driven by its purpose to protect, heal and nurture in a relentless pursuit of a cleaner, healthier world. We fight to make access to the highest-quality hygiene, wellness and nourishment a right, not a privilege, for everyone. RB is proud to have a stable of trusted household brands found in households in more than 190 countries. These include Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Woolite, Air Wick and more. 20 million RB products a day are bought by consumers globally.
Reckitt’s passion to put consumers and people first, to seek out new opportunities, to strive for excellence in all that we do, and to build shared success with all our partners, while doing the right thing, always is what guides the work of our 40,000+ diverse and talented colleagues worldwide. For more information visit Reckitt | Protect, heal and nurture | reckitt.com
*Reckitt is the trading name of the Reckitt Benckiser group of companies