Media Advisory: Steve Waugh to attend criiio Cup Final

ICC Men’s Cricket World Cup Ambassador Steve Waugh will be present at an open media day on Friday 12 July between 13h30 and 15h30 at Trafalgar Square, Charing Cross, London WC2N 5DN.

Waugh will be available to speak to media outlets, subject to interest being registered via the details below.

Waugh will be present at the inaugural criiio cup which takes place between 10h00 and 19h00 in Trafalgar Square on Friday 12 July. Six social cricket teams from Brazil, Rwanda, Germany, England, Indonesia and India will showcase the power and impact of social cricket by playing their own version of cricket in the central London fan park, two days ahead of the ICC Men’s Cricket World Cup Final at Lord’s Cricket Ground.

The six teams have been selected from all corners of the world, based on the impact cricket has had on their communities. They hail from a wide variety of community and social cricket initiatives, including women’s empowerment and engagement programs, refugee integration initiatives and semi-professional tennis-ball leagues. While competing for the title of criiio cup champions, the teams will showcase the adaptability of cricket and celebrate the different ways it is enjoyed by millions around the world.

Criiio which was launched at the start of the tournament asks fans to join the criiio tribe by ‘sharing their criiio’ using #criiio. Fans can share pictures and videos of where and how they play cricket across the world using #criiio and visiting www.criiio.com. This builds on the success of the recent user-generated social media initiative #WorldWideWickets and is the first of a series of programs that will be launched by the ICC over the next 12 months to connect and grow the hundreds of millions of cricketers around the world.

For further information and to register your interest to interview Steve Waugh, please contact criiio@wearetheplaybook.com. Please note only media who have had their attendance confirmed may attend. The Playbook will allocate an appropriate interview slot in due course.