- Tickets for ICC Women’s World Cup at Lord’s final now sold out with more than 26,500 expected to be in attendance on Sunday
- Global TV audience reach of over 50 million for group stage matches
- 32 million page views on the ICC Website and App and 75 million views on ICC video content of group stage games
- 50% of ticket buyers are female and 31% under 16
An International Cricket Council (ICC) summer of success comes to a record-breaking finale this weekend with a sell-out ICC Women’s World Cup final at Lord’s Cricket Ground.
It will be the biggest crowd ever to attend an ICC Women’s World match which is fitting for a tournament that has shattered records on and off the field. More than 26,500 tickets have been sold for the event with only MCC Members able to purchase any remaining tickets.
Unprecedented media coverage, including all 31 games shown live for the first ever time, has seen a global audience of more than 50 million for the group stage games with ICC video content from the group stages being viewed more than 75 million times.
Record breaking global TV audiences have watched the group stage unfold with a staggering number following the event via digital channels. Viewing figures include:
- 80% higher global viewership expected across the course of the event (vs 2013 edition)
- Global TV audience reach of more than 50 million
- 51% increase in the UK TV audience (vs 2013 edition)
- 47% increase in Indian TV* audience (vs 2013 edition)
- 300% increase in Australian TV audience (vs 2013 edition)
- 32 million page views on ICC Women’s World Cup website and app
- 75 million views of ICC video content
- In the UK, on the BBC Sport website “Brilliant Wilson catch removes Manodara” is the second most popular cricket clip on BBC Sport over the past 28 days with over 190,000 views.
On the field, records have been shattered, providing fans with the highest quality Women’s World Cup to date (figures correct as at pre-semi-finals). The event has seen more runs, more wickets and more players than ever before competing for records on the global stage.
- The league match between England and South Africa saw a record total of 678 runs
- That match also saw Tammy Beaumont and Sarah Taylor set a new England ODI partnership record of 275 runs
- 14 innings have passed the 250 mark (vs eight in the whole 2013 edition)
- 12 players from seven teams averaging more than 50 so far (vs six in the whole 2013 edition)
- South Africa boasts most successful bowlers van Niekerk and Kapp with 27 wickets between them (pre-semi-final)
- Van Niekerk has already equalled the best bowling performance of 2013 (Schutt of Australia)
Other stats of note include:
- Ticket purchasers equal 50:50 male : female split
- 31% of all tickets to U16s
- 30,000 people visiting fan parks
- Average ticket sales higher than any previous world Cup – almost 1,700 per game
- The ticket resale service has been available to fans, who can no longer attend the final, since Monday and so far 152 tickets have been resold from fans to fans.
Steve Elworthy, the ICC Women’s World Cup Tournament director, said: “We promised that this would be the best-ever ICC Women’s World Cup and I believe that the statistics – on and off the field – show that we have delivered on that pledge. The attendances have been outstanding and they have been treated to some exciting, exhilarating cricket.’
Clare Connor, the chair of the ICC Women’s Committee, added: “The challenge for this tournament was to ensure that we showcased the talent of the world's best cricketers, and to inspire the next generation of girls and women to engage with the game. The quality of cricket has been truly fantastic and the demographics of the crowds we've seen reveal that we have attracted thousands of girls and women to attend. Now we have to retain that level of interest to continue to build a new fan base and drive levels of participation, both in this country and around the world."
The winners of the two semi-finals will meet in the historic final at Lord’s on Sunday 23 July.
Notes to editors
- WWC17 group-stage total ticket sales total 47.0k
- Two sell-out matches during the group-stage of WWC17 – ENG v IND @ Derby and IND v PAK @ Derby.
- Top selling match overall – ENG v AUS @ Bristol – 4.7k
- Top selling non-England match – IND v PAK @ Derby 3.1k
- 50% of purchasers were female
- 31% of all group-stage tickets were for children
- In the UK, via Sky Sports, the group stages of the event reached 2.35 million. 1.75 million (5 minute+ threshold), already a 51% increase to the 2013 event at the same stage of the event.
- In India, after four matches televised, of which one was rain affected, the event has so far reached 52 million, which is already a 47% increase in comparison to the same stage of the 2013 event which was held in India.
- In Australia, the increase in viewership in comparison to the 2013 event is more than 300%
- In South Africa, the increase in viewership in comparison to the 2013 event after the first five broadcast matches is 259%