A multinational and multicultural employer with over 160 nationalities working together, Emirates is committed to connecting people around the globe, and helping them to discover, enjoy and share new experiences together. Cricket itself offers strong synergy for Emirates, in terms of the key cricket playing nations and its major route networks across Asia, Australasia and the UK.
Emirates and Cricket
Emirates has a long-standing association with the ICC and all their major events including the ICC Cricket World Cup, ICC Women’s World Cup, ICC World Twenty20 and the ICC Champions Trophy. The ICC partnership also sees Emirates featured on the official kit of the ICC Elite and International Panel of Umpires, having been the main sponsor of the Emirates Elite and International Panel of ICC Umpires since 2002, when the panel was formed to officiate Test Matches and One Day Internationals around the world. Alongside the Umpires, Emirates sponsors the Elite and International Panel of ICC Match Referees. Additionally, for the ICC World Twenty20 2016 Final, the Emirates Cabin Crew entertained fans with a "Welcome On-Board Demonstration".
Emirates has also forged strong partnerships with other cricket properties, including Durham County Cricket Club and Lancashire County Cricket Club. These deals include naming rights to both clubs’ playing grounds; the Emirates Durham International Cricket Ground and Emirates Old Trafford. On a tournament level, Emirates is the Title Sponsor of the Emirates Airline Twenty20, which brings successful County Cricket Clubs to Dubai to compete for the coveted T20 trophy.
Emirates are also involved in cricket at a grassroots level; the Emirates Airline ARCH Trophy is a cricket competition contested by schools in the UAE.
To read more about Emirates, please visit www.emirates.com