Royal Stag

Royal Stag was launched in 1995 with a blend of Indian grain spirits and imported Scotch malts. It was the first brand in India to not use artificial flavours or recycled bottles, thus delivering an international quality blend to delight consumers. The brand has since become iconic with a large following that cuts across socio-economic barriers and cultural communities.

Royal Stag and Cricket

Royal Stag and the ICC have entered a five-year sponsorship agreement. The partnership, which runs through 2023, confirms Royal Stag as official sponsors of cricket's international events, including the upcoming big-ticket calendar events – the ICC Cricket World Cup, ICC T20 World Cup and ICC World Test Championship.
Cricket has always been central to Royal Stag’s brand communication. Over the years, the brand’s continuous association with the world’s top cricketers has bolstered its engagement with cricket lovers across the country. Royal Stag and ICC aim to deliver a meaningful experience to the one billion adult cricket fans across ICC global events.

To read more about Royal Stag, please visit www.pernod-ricard.com/royal-stag