The International Cricket Council (ICC) today announced a partnership with ByteDance, a leading technology company operating a range of content platforms around the world. The partnership focuses on delivering exciting campaigns and unique content at the ICC Men’s Cricket World Cup 2019 through the platforms of TikTok and Helo.
TikTok, the world’s most downloaded app in 2018, encourages creative expression through short-form video and will give cricket fans the chance to compete in a series of in-app challenges. Whilst Helo, India’s leading regional social media platform, will give Indian fans the chance to access the latest Cricket World Cup news in 14 Indian languages.
Aarti Dabas, ICC Head of Media Rights and Digital said: “The partnership with ByteDance through TikTok and Helo is so exciting for our sport and the ICC Men’s Cricket World Cup. Cricket has more than a billion fans and TikTok can help us connect with an even wider audience in such a fun and engaging way. As a sport we’re committed to building partnerships with companies that offer us the use of a range of platforms to connect and engage with our fans in a meaningful way.The multi-language format of Helo also allows us to increase our reach across India bringing more fans closer to the event than ever before.”
Mayan Scharf, Global Strategic Partnerships, ByteDance said: “We are really excited to be partnering with ICC to bring to cricket fans the most exciting sporting moments through our flagship content platforms, TikTok and Helo. ByteDance platforms always strive to leverage diversified content formats to encourage creations and interactions, and we believe that our users will be thrilled to participate in the series of in-app activities celebrating the ICC Men’s Cricket World Cup.”
TikTok is the world's leading destination for short-form mobile videos. Our mission is to capture and present the world's creativity, knowledge, and moments that matter in everyday life. TikTok empowers everyone to be a creator directly from their smartphones, and is committed to building a community by encouraging users to share their passion and creative expression through their videos. TikTok has offices in Beijing, Berlin, Jakarta, London, Los Angeles, Moscow, Mumbai, Sao Paulo, Seoul, Shanghai, Singapore, and Tokyo. In 2018, TikTok was one of the most downloaded apps in the world. TikTok is available worldwide for iOS and Android. Visit tiktok.com.
Helo is the leading social media platform made for global desis. Our mission is to add color to your life and bring everyone together, empowering you to create and share content in your own language, as well as connect with your wider community. Available in 14 languages including Hindi, Telugu, Tamil, Malayalam and more, Helo is among the top apps downloaded on the Google Play store in 2018. Headquartered in New Delhi, Helo is available in India as well as in USA, Canada, Singapore, Malaysia, Saudi Arabia, UAE, Oman, Kuwait, Qatar, Nepal, Sri Lanka, South Africa, and Bangladesh for iOS and Android. For more information, visit www.helo-app.com