ICC T20 2024 KV 16x9 COMBINED

100-day countdown begins: ICC unveils ‘Out of this World’ Men’s T20 World Cup 2024 campaign film

With 100 days to go for the Men's T20 World Cup 2024, ICC launched the official campaign film featuring the superstars of the game.


To mark the official beginning of the 100-day countdown for the event, ICC launched the official campaign film ‘Out of this World’, featuring T20 superstars Quinton de Kock, Kieron Pollard, Marcus Stoinis, Shaheen Afridi, Shubman Gill and Ali Khan.

The film showcases the various locations of the T20 World Cup games in the West Indies and USA, capturing the excitement surrounding the tournament.

*Something Out Of This World is coming this June!*

With just 100 days remaining until the much-anticipated event unfolds from 1 June to 29 June, the remaining tickets for the ICC Men’s T20 World Cup 2024 in the West Indies and USA will now be available on general sale.

After the unprecedented demand for the ballot tickets that went live on 1 February, the general tickets for the event will be available from 22 February, 10 AM Antigua Standard Time on the T20 World Cup website.

During the ballot period, ICC received over 3 million ticket applications from over 161 countries. Tickets are currently unavailable to all T20 World Cup matches scheduled in the USA, with the India v Pakistan fixture on 9 June in New York oversubscribed more than 200 times.

Both semi-finals in Trinidad and Tobago, and Guyana along with the Final in Barbados were also oversubscribed in the ballot but tickets to all other fixtures in the West Indies will now be up for grabs in the general sale.

On the occasion of the launch of the general sale and the official film launch, ICC Chief Executive, Geoff Allardice, said: "With just 100 days to go until the start of the ICC Men’s T20 World Cup 2024 there is huge anticipation from fans to witness what will be the largest ICC event ever played, with 20 international teams playing across nine host cities.

"Celebrating the launch of our official campaign film that captures the energy of T20 cricket and features some of the game’s biggest stars is another important milestone, as excitement builds across the global cricket community for what will be a historic event."

Cricket West Indies Chief Executive, Johnny Grave, also expressed delight over the significant demand for tickets: "With just 100 days to go until the start of the ICC Men’s T20 World Cup, the global excitement is accelerating at pace and all signs indicate that this World Cup is poised to make history on multiple fronts. With a significant number of games already oversubscribed, it is evident that the global appeal of T20 cricket is growing exponentially."

T20 World Cup USA, Inc. Chief Executive, Brett Jones, spoke about the growing popularity of cricket in the US market: "Today is an extraordinary day for global cricket and that’s especially true in the U.S. While those of us involved in the sport know cricket’s popularity in our market, there is no data point like ticket sales to showcase the level of enthusiasm that’s out there and we’re thrilled with the support we’re seeing. The 2024 T20 World Cup is going to fundamentally change the game of cricket in the U.S. and it’s our job to capitalise on this moment."


NewsMT20 Cricket World CupICC Men's T20 World Cup, 2024