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Pepsi ICC Development Programme Awards 2010 launched

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The International Cricket Council has announced details of the annual Pepsi ICC Development Programme Awards for 2010.

This is the ninth year of the awards, which form part of the ICC's commitment to promoting excellence in cricket development outside the ICC's Full Members. The awards are designed to recognise exceptional performance and service to the game in ICC Associate and Affiliate Member countries, highlighting cricket's expanding reach and sharing best practice.

ICC Global Development Manager Matthew Kennedy said: "The Pepsi ICC Development Programme has seen significant growth in cricket around the world, and these awards are an opportunity to recognise excellence, professionalism and innovation among the cricket development activities of ICC Associate and Affiliate Members.

"Previous years have seen some wonderful cricket programmes and initiatives acknowledged and there are sure to be many strong contenders once again this year."

There are a total of eight awards across a range of country and individual categories. Nominations are initially considered on a regional basis with the various winners then progressing to the global stage. Further details and application forms are available on the official ICC website at: http://www.icc-cricket.com/events_and_awards/pepsi_icc_development_awards/overview.php

The format of this year's awards is similar to previous years with all 2010 nominations needing to be submitted to ICC regional offices by 20 December 2010. Regions will select and announce the respective regional winners by 25 January 2011 with these then also put forward for the global judging process that will take place during February. Winners will be announced on 28 February 2011.

All global winners in the following categories will receive a US$2,000 cricket equipment grant to their national cricket body:

  • Best Overall Cricket Development Programme

  • Best Women's Cricket Initiative

  • Best Junior Participation Initiative

  • Best Cricket Promotional and Marketing Programme

  • Photo of the Year

  • Best Spirit of Cricket Initiative

  • Volunteer of the Year

  • Lifetime Service Award