Bira91

A refreshingly modern beer brand, imagined in India, Bira91 aspires to bring flavourful beers to the new world. Established in the summer of 2015 by B9 Beverages and headquartered in New Delhi, Bira91 has quickly become the rage amongst urban millennials owing to its delicious beers, bold identity and a strong draft network.

Bira91 and Cricket

Bira91 has entered into a five-year deal with the International Cricket Council (ICC). The partnership, which runs through 2023, confirms Bira91 as the official sponsor of ICC global tournaments including the ICC Cricket World Cup, ICC T20 World Cup, ICC World Test Championship, ICC U19 Cricket World Cup and the ICC Women’s Championship.

As an official partner, Bira91 will integrate the partnership across broadcast and digital platforms, and in-venue activations at all ICC events through their range of products.

To read more about Bira91, please visit www.bira91.com