Category Partners


Dream11 is India’s biggest Fantasy Sports platform with more than 80 million users playing fantasy cricket, football, kabaddi, basketball, hockey, volleyball, handball and baseball. A home-grown company, Dream11 helps Indian sports fans actively engage with and showcase knowledge of the sports they love. Fans can create their own team of real-life players from upcoming matches, score points based on their on-field performance and compete with other fans.

To read more about Dream11, please visit
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Royal Stag

Royal Stag was launched in 1995 with a blend of Indian grain spirits and imported Scotch malts. It was the first brand in India to not use artificial flavours or recycled bottles, thus delivering an international quality blend to delight consumers. The brand has since become iconic with a large following that cuts across socio-economic barriers and cultural communities.

Royal Stag and Cricket

Royal Stag and the ICC have entered a five-year sponsorship agreement. The partnership, which runs through 2023, confirms Royal Stag as official sponsors of cricket's international events, including the upcoming big-ticket calendar events – the ICC Cricket World Cup, ICC T20 World Cup and ICC World Test Championship.
Cricket has always been central to Royal Stag’s brand communication. Over the years, the brand’s continuous association with the world’s top cricketers has bolstered its engagement with cricket lovers across the country. Royal Stag and ICC aim to deliver a meaningful experience to the one billion adult cricket fans across ICC global events.

To read more about Royal Stag, please visit

Jacob's Creek

Jacob’s Creek is one of Australia’s leading global wine brands, offering quality wines with great varietal expression. The brand was first launched in 1976 and is named after the place where Johann Gramp planted his first vines on the banks of Jacob’s Creek in 1847. In doing so, Johann founded the Barossa Valley’s first commercial vineyard, the Gramp & Sons business and a history of winemaking innovation that dates back almost 175 years.
The wines are crafted with great care, with consumers tastes at the forefront of the winemakers’ mind. Having earned over 8,800 medals at wine shows across the brand’s portfolio over 40 years, Jacob’s Creek wines are trusted by consumers for their genuine quality. To read more about Jacob’s Creek, please visit

Jacob's Creek and Cricket

Jacob’s Creek has been announced as the Official Wine Partner for the ICC until the end of 2023. As exclusive wine partner, Jacob’s Creek has pouring rights for all ICC events along with branded activations globally. Jacob’s Creek will use this partnership to inspire people to see the opportunity that cricket provides, a chance to pause and enjoy the spectacle whilst nurturing connections with the people who matter most with Jacob’s Creek as the alcoholic beverage of choice. is a smart wearable and cognitive computing company, spearheaded by sports enthusiasts aiming to revolutionise sports training and performance.
BatSense is a product with cutting-edge technology which fits snugly on the bat, has a 6-hour battery life allows one to record every stroke in a full day’s play. The Smart Cricket app seamlessly connects with a BatSense sensor to display a range of parameters that enable players and coaches to analyse and improve batting performance.

At under 25 grams, it adds virtually no weight to one’s bat. At under 25 grams, it adds virtually no weight to your bat. This product sets a new standard for personalised coaching. and Cricket

Their mission is to eliminate guesswork from training and share instant, unbiased data that would empower players to make relevant improvements to their performance. Data analytics is the next big thing in the world of sports and they are trying to use integrated technology solutions to stream data-centric insights seamlessly on the connected and compatible devices. Their smart wearable’s capture data in real-time and allows players to review and improve their performance.

They will be an ICC category partner for the ICC Men’s Cricket World Cup in England and Wales 2019. 

To read more about, please visit