Category Partners


Hublot characterizes itself through the "Art of Fusion" philosophy, bringing tradition into the future. On a commercial level, the network of approved retailers has grown rapidly and currently stands at 750 points of sale and more than 70 exclusive boutiques around the world (Geneva, Cannes, Saint-Tropez, Paris, London, Berlin, Moscow, New York, Miami, Beverly Hills, Las Vegas, Atlanta, Singapore, Shanghai, Beijing, Hong Kong, Dubai, Abu Dhabi, Kuala Lumpur, Ginza and many more).

Hublot and Cricket

Hublot previously partnered with the ICC for the ICC Cricket World Cup 2015 and the ICC World Twenty20 2016, and re-signed as the ICC official timekeeper partner through until 2019. Hublot continues to also work with cricket ambassadors such as Michael Clarke and Rohit Sharma.

Keeping with the spirit of cricket, Hublot has released Test, ODI, and Twenty20 Limited Edition Cricket Watches to get fans excited for the events, and will be doing so again in preparation for the ICC Cricket World Cup 2019.

To know more about Hublot, please visit

Wolf Blass

Wolf Blass was established in the Barossa Valley in 1966 and has grown from a humble tin shed to become one of the most successful and awarded wine brands worldwide. A recipient of more than 10,000 awards at national and international wine shows, the essence of Wolf Blass wines is exemplified through the passion of its custodians past and present as they continuously strive to produce wines of quality, character and consistency.

Wolf Blass and Cricket

Wolf Blass signed a partnership with the ICC in 2017 as the Official Wine Partner through until 2020, including the ICC Cricket World Cup 2019. Wolf Blass previously was the Official Wine Partner of the ICC Cricket World Cup 2015 in Australia and New Zealand, and has been a presenting sponsor for Ashes cricket in both the UK and Australia.

To know more about Wolf Blass, please visit


A refreshingly modern beer brand, imagined in India, Bira91 aspires to bring flavourful beers to the new world. Established in the summer of 2015 by B9 Beverages and headquartered in New Delhi, Bira91 has quickly become the rage amongst urban millennials owing to its delicious beers, bold identity and a strong draft network.

Bira91 and Cricket

Bira91 has entered into a five-year deal with the International Cricket Council (ICC). The partnership, which runs through 2023, confirms Bira91 as the official sponsor of ICC global tournaments including the ICC Cricket World Cup, ICC T20 World Cup, ICC World Test Championship, ICC U19 Cricket World Cup and the ICC Women’s Championship.

As an official partner, Bira91 will integrate the partnership across broadcast and digital platforms, and in-venue activations at all ICC events through their range of products.

To read more about Bira91, please visit

Royal Stag

Royal Stag was launched in 1995 with a blend of Indian grain spirits and imported Scotch malts. It was the first brand in India to not use artificial flavours or recycled bottles, thus delivering an international quality blend to delight consumers. The brand has since become iconic with a large following that cuts across socio-economic barriers and cultural communities.

Royal Stag and Cricket

Royal Stag and the ICC have entered a five-year sponsorship agreement. The partnership, which runs through 2023, confirms Royal Stag as official sponsors of cricket's international events, including the upcoming big-ticket calendar events – the ICC Cricket World Cup, ICC T20 World Cup and ICC World Test Championship.
Cricket has always been central to Royal Stag’s brand communication. Over the years, the brand’s continuous association with the world’s top cricketers has bolstered its engagement with cricket lovers across the country. Royal Stag and ICC aim to deliver a meaningful experience to the one billion adult cricket fans across ICC global events.

To read more about Royal Stag, please visit


Union Bancaire Privée (UBP) was founded in Switzerland 1969 with the vision to offer investors an astute and innovative wealth management service. UBP has grown, in just a few decades, to be recognised among our peers as a stable, reliable and successful private bank with an unmatched talent for entrepreneurship and vision. Their integrated business model ensures an exceptionally efficient and agile spread of skills and knowledge and their business is built on a strong commitment to sharing their know-how and exchanging ideas with their clients.

UBP and Cricket

As one of the largest family-owned private banks in the world, UBP is inspired by values that resonate strongly with those of cricket, a gentlemen’s sport guided by fairness and integrity, excellence, accountability, teamwork and respect for diversity.
The ICC Men’s Cricket World Cup 2019 in England and Wales, is expected to be one of the most viewed sporting events ever. Partnering with the ICC is an inspiring way for UBP to expand its global brand presence. They are pleased to share with their clients, partners and social network followers the excitement of this major event in the sporting calendar. 

To read more about UBP, please visit


Thatchers Cider is a family-owned maker in Sandford, North Somerset, England. The Thatchers company was founded by William Thatcher in 1904. His son Stanley Thatcher, born in 1910, began selling draught cider to pubs in Somerset and the company's presence in the area grew. The company is still family owned and employs around 200 people.

Thatchers and Cricket

As the Official Cider of the ICC Cricket World Cup 2019, the Somerset cider maker will have exclusive pouring rights for its Thatchers Gold and Thatchers Haze brands in each of the venues for the duration of the matches.
In addition, Thatchers Gold and Thatchers Haze will be available exclusively in the eight official fan zones that are being organised during the six week-long cricket celebrations. These Fan Zones are expected to attract upwards of 200,000 fans, and will be set up in Nottingham, Southampton, Taunton, Manchester, Birmingham, Cardiff, Leeds, Durham and London.

As the Official Cider, there will also be Thatchers branding at the bars within all the stadia, as well as a presence on the giant venue screens.

To read more about Thatchers, please visit

Veuve Cliquot

Veuve Cliquot Ponsardin is a French Champagne house based in Reims, specializing in premium products. It was founded in 1772 by Philippe Cliquot and is one of the largest champagne houses in the world. The company was purchased in 1986 by Louis Vuitton and continues to expand worldwide.

Veuve Clicquot and Cricket

Veuve Clicquot, a part of the Moet Hennessy stable of products, will be the exclusive champagne for the ICC Men’s Cricket World Cup 2019 in England & Wales. Veuve Clicquot is a premium brand and this association is appropriate since the 46-day event will see the cream of cricketing talent converge in the United Kingdom for what promises to be a highly competitive tournament.

To read more about Veuve Cliquot, please visit


Dream11 is India’s Biggest Sports Gaming platform with over 50 million users playing Fantasy Cricket, Football, Kabaddi and NBA. It offers Indian sports fans a platform to showcase their sports knowledge. Fans can create their own team made up of real-life players from upcoming matches, score points based on their on-field performance and compete with other fans.

Dream11 helps sports fans increase their engagement and connect deeper with the sport they love by being a team owner, not just a spectator. In 2014, this exciting new company reported 1 million users, which grew to 2 million in in 2016 and to 45 million in 2018.

Dream11 and Cricket

This exciting partnership will offer fans a chance to prove their cricketing knowledge against friends and the cricketing community worldwide through the ICC Dream11 Fantasy Game.
There are two formats to play throughout the ICC Men’s Cricket World Cup. For the Classic game, players need to create one team for the entire duration of the World Cup, while the Daily Fantasy Challenge provides one with the opportunity to create a new team on a daily basis.

To read more about Dream11, please visit is a smart wearable and cognitive computing company, spearheaded by sports enthusiasts aiming to revolutionise sports training and performance.
BatSense is a product with cutting-edge technology which fits snugly on the bat, has a 6-hour battery life allows one to record every stroke in a full day’s play. The Smart Cricket app seamlessly connects with a BatSense sensor to display a range of parameters that enable players and coaches to analyse and improve batting performance.

At under 25 grams, it adds virtually no weight to one’s bat. At under 25 grams, it adds virtually no weight to your bat. This product sets a new standard for personalised coaching. and Cricket

Their mission is to eliminate guesswork from training and share instant, unbiased data that would empower players to make relevant improvements to their performance. Data analytics is the next big thing in the world of sports and they are trying to use integrated technology solutions to stream data-centric insights seamlessly on the connected and compatible devices. Their smart wearable’s capture data in real-time and allows players to review and improve their performance.

They will be an ICC category partner for the ICC Men’s Cricket World Cup in England and Wales 2019. 

To read more about, please visit


Summit Bank in partnership with Golootlo presents a unique prepaid reloadable card, powered by the international payment scheme 'UnionPay International'. This card comes with a bundle of benefits, including fantastic discounts at 750+ merchants across Pakistan.

Goloolto and Cricket

The ICC has entered into a partnership for the ICC Cricket Men’s World Cup 2019. This partnership enables Golootlo to offer multiple opportunities for citizens of Pakistan to get involved during the World Cup. Golootlo members will be offered trophy viewings and selfies with the trophy as well as concerts and fan parks.

To read more about Golootlo, please visit


Britannia Industries is one of India’s leading food companies with a 100-year legacy and annual revenues in excess of 9000 crore rupees. Britannia is a brand which many generations of Indians have grown up with and our brands are cherished and loved in India and the world over. Their products are available across the country in close to 5 million retail outlets and reach over 50% of Indian homes. Their relentless focus on quality and freshness has won them prestigious accolades and brand Britannia is listed amongst the most trusted, valuable and popular brands in various surveys conducted by prestigious organizations.

Britannia and Cricket

The ICC welcomes this partnership with Britannia and believes that their ‘Britannia Khao World Cup Jao’ is an exciting new collaboration. The campaign also reaches out to millions of cricket fans with exciting giveaways across the duration of the ICC Men’s Cricket World Cup 2019. Britannia has always had a strong connect with the sport and ICC is pleased to have them as a partner to help ignite cricket fever across India.

To read more about Britannia, please visit