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ICC launches merchandise licensing partner tender process

44 ICC building
The International Cricket Council (ICC) today launched the tender process for the appointment of both a Host Country Merchandise Licensing Partner and an Online Merchandise Licensing Partner for the ICC Men’s T20 World Cup 2021 and the ICC Men’s Cricket World Cup 2023.

Both events will be hosted in India and the ICC would like to invite interested and qualified applicants to deliver a ‘turnkey’ solution to offer fans in India and around the world to purchase official ICC event branded products in the lead up to and during the events.

The Host Country Merchandising Licensing Partner will design, develop and implement a merchandise licensing programme for the Host Country and further details on the tender process and requirements can be found here.

The Online Merchandise Licensing programme will feature a far-reaching global online retail presence for a wide range of event branded licensed products, that specifically promote cricket and, or the ICC Events. Interested applicants must be experienced online retail service providers. Further details on the tender process and requirements can be found here.

Expressions of interest are sought only from organisations who have the appropriate logistical and infrastructure competence, resources, and financial capability to deliver the programme to a world class standard. The ICC will begin issuing the tender documentation on Monday 5 October 2020.

The process timelines are listed below; potential bidders will be given an opportunity to submit clarifications until Wednesday 14 October 2020.


  Date *  



RFP document made available to interested applicants



5 October 2020  


Deadline for receipt of Proposals from applicants  



28 October 2020  


Schedule of meetings (virtual) - applicants to present Proposals to ICC  


2-5 November 2020 


ICC to short-list applicants 



19 November 2020  


Selection by ICC of   

the successful applicant

(selection subject to signed contract)  



10 December 2020  

* Applicants are reminded that these dates may be amended by ICC, in its absolute discretion, for whatever reason and at any time.  

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