More cricket from a lot more nations will be accessible to fans around the world thanks to a ground-breaking streaming partnership deal between the ICC and IMG, announced on Thursday, 25 February.
In a boon for cricket fans, they will be able to watch every qualifying match for the Men’s T20 World Cup 2022, Women’s T20 World Cup 2023 and Men’s Cricket World Cup 2023 under the new live-streaming deal. Fans will also be able to see clips from the matches on ICC's digital channels.
The new agreement covers 541 pathway-event matches, including 145 women’s games, and 41 qualifier events that will see 80 Associate Members' fixtures produced and streamed globally.
For more than 50 of those Members, it will be their first global coverage at an ICC event they have ever received.
“We are delighted to be partnering with IMG to deliver more cricket to more fans than ever before,” ICC Chief Executive Manu Sawhney said. “This is a significant step forward for our sport and increases the size of our platform globally, which supports our long-term ambitions for greater sustainability for all of our Members."
The streaming partnership will allow cricket fans to enjoy a smorgasbord of firsts. That includes seeing Hungary, Romania and Serbia compete for the first time in Men’s T20 World Cup qualification, and Finland host an ICC event for the first time.
Similarly, in the Women’s T20 World cup 2023 pathway, eight teams – Bhutan, Botswana, Cameroon, France, Malawi, Myanmar, Philippines, and Turkey – will be making their debuts in international ICC women’s events.
The following events are included in the partnership:
- ICC Men’s Cricket World Cup 2023 qualifying event matches in ICC Men’s Cricket World Cup League 2 and ICC Men’s Cricket World Cup Challenge League.
- ICC Women’s T20 World Cup 2023 qualifying events
- ICC Men’s T20 World Cup 2022 qualifying events
For more details, click here.