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ICC launches world-first for cricket: Digital collectibles to be created as iconic moments happen

Media Release

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Cricket fans around the world will be able to collect Crictos from the biggest moments of the ICC Men’s T20 World Cup 2022, as the ICC launches a world first for the sport.

Crictos will be created by FanCraze from every game during the Men’s T20 World Cup and made available to fans in-tournament for the first time. Fans will be able to collect these exciting moments from specially curated "Crictos of the Game" Packs, available daily on Crictos.com.

Crictos are Officially Licensed Digital Collectible clips from ICC events that fans can purchase to build a collection of the marquee moments in cricket history.

Additionally, to celebrate the World Cup and reward cricket’s amazing fanbase, every match ticketholder will be gifted a Crictos Pack, introducing new fans to the next generation of fandom! Cricket lovers can use their Crictos to collect their favourite moments, to trade with their friends, and to play games to win rewards and real-world goodies.

ICC Head of Digital, Finn Bradshaw said: “We are delighted to be launching a world first for cricket in collaboration with FanCraze ahead of the ICC Men’s T20 World Cup through the ICC’s Official Digital Collectibles Programme. Some of the biggest moments from every match at Australia 2022 will be made available to all fans to purchase as Crictos.

“We’re also excited that every ticketholder will receive their own Crictos Pack as we step forward into a new era of cricket memorabilia. I remember keeping my ticket from the 1992 World Cup as a keepsake. It’s wonderful to be able to use new technology to create permanent mementos from this World Cup.”

FanCraze CEO, Anshum Bhambri noted: “We are incredibly proud to bring the ‘see now-buy now’ experience to the cricket digital collectibles world. Fans will now be able to buy their favorite moments from any ICC Men’s T20 World Cup game on match-day. We are also excited to introduce the ‘I was there’ ownership experience to cricket fans by gifting every ticketholder a Crictos Pack containing a digital collectible from a World Cup game that they watched live.

“We have special pack drops, games, rewards, and amazing real-world goodies lined up for cricket fans over the course of the biggest tournament of the year. It’s exciting to be able to see how new-age fans are interacting with the sport in novel and innovative ways.”

For more information visit www.crictos.com


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