ICC partners with UNICEF to deliver ‘One Day for Children’ at Men’s Cricket World Cup 2019
- ICC Cricket for Good, in partnership with UNICEF, announced ‘One Day for Children’ bringing together cricket’s one billion fans to help build a better world for every child
- #OneDay4Children will use the power and reach of the ICC Men’s Cricket World Cup 2019 to help children learn play and be healthy. The money raised will support UNICEF’s work for children in cricket playing nations across the world
- The tournament-wide #OneDay4Children campaign will climax at the England v India game at Edgbaston on 30 June where fans will be treated to a Men’s Cricket World Cup match like no other
#OneDay4Children ambassador Nasser Hussain and England all-rounder Chris Woakes, launched the tournament-wide campaign focussed on bringing the world of cricket together as one team to help build a better world for every child.
There will be #OneDay4Children activity throughout all 48 matches of the event, peaking with a day of celebration during the England v India game on 30 June at Edgbaston. The money raised will support UNICEF’s work in cricket playing nations to help children learn to play and be healthy.
The #OneDay4Children match will be special, with the players, the sell-out crowd and global audience all playing a part in the celebrations. Edgbaston will turn blue whilst players will support the campaign with special one-off #OD4C branded kit. Celebrities and legends of the game will join the action with unique activations and fundraising both in stadium and across the live broadcast.
David Richardson of the ICC said: “As part of our continuing work with UNICEF through Cricket for Good, we are delighted to launch #OneDay4Children and use the platform of the ICC Men’s Cricket World Cup 2019 to help more children to play and be healthy. This is our most ambitious charity project to date and we know that cricket’s one billion fans will come together to help build a better world for every child.
“Our partners have got right behind #OneDay4Children, with global broadcast partner Star Sports ensuring it will be seen by hundreds of millions around the world, whilst locally in the UK Sky have also committed to promoting it to their viewers. Booking.com and Gray Nicolls have committed to a significant donation whilst our other global partners are working on in-venue activations and promotions to drive fundraising ensuring our #OneDay4Children match really captures the imagination of cricket fans.”
ICC Men’s Cricket World Cup 2019, Managing Director, Steve Elworthy said: “#OneDay4Children is such an important tournament wide campaign which we are extremely proud to be delivering. We have a unique opportunity while the eyes of the cricketing world, and beyond, are watching, to show how we can harness the power of the fans to help support the wonderful work UNICEF do for children across the globe.”
Mike Penrose, Executive Director at Unicef UK, said: "We are delighted to see the world of cricket unite for #OneDay4Children at the ICC Cricket World Cup 2019. Players, teams and one billion cricket fans will come together for Unicef. The money raised through #OneDay4Children will support Unicef’s work to help children learn, play and be healthy through cricket. It is a shared belief that cricket has an incredible power to raise vital funds and inspire and empower millions of children."
ABOUT THE ICC MEN’S CRICKET WORLD CUP 2019
- The tournament will run from 30 May to 14 July. The semi-finals will be played at Old Trafford in Manchester and Edgbaston in Birmingham on 9 and 11 July respectively, while Lord’s will host the final on 14 July.
- 11 venues across England and Wales will be used, namely Cardiff Wales Stadium in Cardiff (four matches), Bristol County Ground in Bristol (three matches), County Ground Taunton in Taunton (three matches), Edgbaston in Birmingham (five matches, including the second semi-final), Hampshire Bowl in Southampton (five matches), Headingley in Leeds (four matches), Lord’s in London (five matches, including the final), Old Trafford in Manchester (six matches, including the first semi-final), The Oval in London (five matches, including the tournament opener), The Riverside Durham in Chester-le-Street (three matches) and Trent Bridge in Nottingham (five matches)
- The 10 teams in the tournament will play against each other in a single-league format, with the top four sides after 45 matches to qualify for the two semi-finals
- England and Wales have previously staged ICC Cricket World Cups in 1975, 1979, 1983 and 1999
- Australia is the most successful team in the history of the World Cup, having won events in 1987, 1999, 2003, 2007 and 2015. The West Indies won the first two editions in 1975 and 1979, while India won in 1983 and 2011. Other winners are Pakistan in 1992 and Sri Lanka in 1996
UNICEF Notes to Editors:
UNICEF helps more children in more countries than any other humanitarian organisation. UNICEF helps keep children safe when war or disaster strike, provides life-saving food, clean water and vaccinations. UNICEF helps children go to school and protects them from violence and exploitation.
Unicef brings together sports fans, players, legends, teams and organisations to help children – showing the power of sport for social good. We work with some of the best athletes, teams and sporting organisations to use the power of sport to raise vital funds and to inspire and empower millions of children. UNICEF supports projects that use sport to help children learn, play and be safe and healthy around the world.
UNICEF UK raises funds for Unicef’s work for children around the world and advocates for lasting change for children everywhere. We are a UK registered charity, supported entirely by voluntary donations. For more information, please visit unicef.org.uk