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ICC T20 World Cup 2020 announces agency appointments at SportAccord

T20 World Cup
The ICC T20 World Cup 2020 is pleased to announce two agency appointments to help deliver services crucial to the success of T20 cricket’s global showpiece event.
  • CHE Proximity will provide media strategy and buying services
  • Rosterfy will deliver a volunteer management system

The appointment of CHE Proximity and Rosterfy to the ICC T20 World Cup’s growing list of world-class service providers reinforces the event’s commitment to delivering a spectacular celebration that leverages cutting-edge, best-in-class technology, data strategy and systems.

ICC T20 World Cup Australia 2020 Local Organising Committee CEO Nick Hockley announced the partnerships at SportAccord, the world sport and business summit taking place on the Gold Coast from 5-10 May.

In 2020, Australia will host two ICC T20 World Cups, with the women’s and men’s tournaments to be played as standalone events across Australia. Both events will culminate in finals at the world’s largest cricket stadium, the Melbourne Cricket Ground, presenting an opportunity to set a new world record for the highest attendance at a women’s sporting fixture on Sunday 8 March 2020, which is International Women’s Day.

CHE Proximity and Rosterfy join a growing list of world-class service providers, including Ticketek, Cummins & Partners, Michael Cassel Group and TEG Live & Gema Group.

Quote from ICC T20 World Cup Australia 2020 Local Organising Committee CEO Nick Hockley: “We are delighted to be working with CHE Proximity and Rosterfy, with both organisations presenting really impressive and innovative services befitting a major global event.

“The discussion at SportAccord has focussed on how data and analytics can elevate the fan experience. ICC T20 World Cup 2020 is proud to be working with world class event cities, venues, partners and suppliers to ensure that both the women’s and men’s events are at the forefront of innovation in global sport and entertainment.

“I would like to thank and congratulate SportAccord and the Queensland Government for bringing leading people and organisations from the global sports and entertainment industry to Australia, in what has been a timely learning experience for the T20 World Cup as we prepare to welcome the world to Australia next year.”

Quote from CHE Proximity CEO Chris Howatson: “The standalone tournament structure of the ICC T20 World Cup 2020 will have a profound influence on the progress of not only T20 and cricket, but gender equality in Australia and across the world. The Local Organising Committee represents the very best in their fields, and their ambition for this tournament to be a spectacular celebration to set the benchmark for all other global events is inspiring. It’s with exceptional pride that we are involved and can contribute to its success.”

More about CHE Proximity: https://www.cheproximity.com.au/

Quote from Rosterfy Head of Business Development and Co-Founder Shannan Gove: "After working with the ICC Men’s Cricket World Cup 2019, it is a great honour to power the workforce system behind the ICC T20 World Cup 2020 in Australia.

"To look after such large volunteer programmes for both the women’s and the men’s T20 World Cups takes a great combination of skilled and passionate practitioners, and industry-leading technology that is proven to provide the volunteers with the best experience possible – as they really are the heartbeat of every major event around the world."

More about Rosterfy: https://rosterfy.com/

Tickets to the ICC Women’s T20 World Cup are available from $20 for adults and all kids tickets are $5, and can be purchased at tickets.t20worldcup.com. Tickets to the men’s event will go on sale later in 2020.

For more information about the ICC T20 World Cup Australia 2020, visit t20worldcup.com.

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