ICC unveils world first digital experiences that take fans closer to the game


Cricket fans will be able to get never before seen insights on the game they love through the ICC’s new digital experiences launched for the ICC Men’s T20 World Cup 2022.

The 2021 event in Oman and the UAE delivered outstanding global engagement with a record total of 2.55 billion minutes of action consumed across the ICC’s digital assets. A total of 618 million fans engaged with the tournament on digital platforms, a 28% jump from the Men’s Cricket World Cup 2019.

Now the ICC are taking digital coverage to the next level for the tournament in Australia, with a range of new world-leading activations on the official mobile app - available on iOS and android - and tournament website t20worldcup.com.

The dedicated tournament app will leverage rich data to create a world-first 360-degree visualisation of the tournament’s biggest sixes in the match centre.

And for the first time, fans will be able to see live fielding positions thanks to live data from the ICC’s Official Data Supplier Sportradar.

The ICC will be leveraging the latest technology in its app to deliver a new vertical video experience powered by AI-generated match highlights, which will complement the content being published across ICC channels on Facebook and Instagram as part of the ICC’s ground-breaking partnership with Meta.

The ICC will be working with Meta to bring Instagram Reels producers from India, Australia and New Zealand to the ICC Men’s T20 World Cup to create content that will reach a new and younger audience.

Fans in the stadium will get access to new interactive features that enables them to help create world class live experiences, including in stadia voting for what music will be played at matches and being a part of interactive light shows at certain events.

At certain matches, fans will also be able to engage in an “Big Time” immersive AR experience.

“The ICC is dedicated to using technology to elevate the cricket fan’s experience, whether they are in a stadium in Perth or on the bus in Pune. All of these new features on the official ICC App are designed to take them closer to the game they love and feel a closer connection to this amazing event,” said Finn Bradshaw, the ICC’s Head of Digital. “We hope this means every cricket fan in the world can easily find the information they need and the content they love.”

While the ICC takes its non-live coverage to a new level this event, our Broadcast Partner Disney Star and its Licensees will showcase the live matches on a global basis along with highlights, pre / post shows and other programming.  

The tournament gets underway on October 16 when Namibia face Sri Lanka at Kardinia Park in Geelong.

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