The International Cricket Council (ICC) is inviting companies interested in becoming its global partner to provide an expression of interest and request a sponsorship proposal.
The ICC Global Partner will receive exclusivity within its product or service category and a premium association with world cricket. The sponsorship package includes rights to the ICC World Twenty20 2014 in Bangladesh and the ICC Cricket World Cup 2015 in Australia and New Zealand, as well as other non-major global ICC events.
Campbell Jamieson, ICC General Manager – Commercial, said: “While popular across the globe, cricket is like a religion that binds the nations of the Indian subcontinent. Therefore, an ICC Global Partnership is the perfect platform for any company looking to influence or engage one-fifth of the world’s population.”
Current and long standing ICC commercial partners include Pepsi, LG, Reliance, Emirates, Reebok, Castrol, MoneyGram and Hyundai. Each partner receives exclusive rights to associate with the ICC, as well as wide ranging commercial benefits at such as tickets, hospitality and advertising at ICC events.
Mr Jamieson said: “The ICC Global Partnership would be ideal for a major company looking to promote products or services to a global audience. Some of the ‘open’ categories for the ICC Global Partner include Energy, FMCG, Finance, Insurance, IT, Mining and Property & Construction, but there may well be companies from other industries that will be interested.”
To make an expression of interest and to request a proposal, please contact:
Sponsorship and Business Development Manager
International Cricket Council